Home and Garden in Hong Kong, China

 Published On: May, 2017 |    No of Pages: 40 |  Published By: Euromonitor | Format: PDF
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Home and garden saw weaker current value growth in 2016 than in 2015. The continuously rising property prices made consumers more reluctant to invest in home and garden products because housing expenditure already accounts for a significant portion of their disposable income. However, rising disposable income increased consumers’ willingness to invest in premium brands or quality furniture made from solid wood, for example.

Home and Garden in Hong Kong, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN HONG KONG, CHINA

Executive Summary
Home and Garden Posts Slower Current Value Growth in 2016 Than in 2015
DIY and Gardening Remains Niche
Competitive Landscape Is Fragmented
Homewares and Home Furnishing Stores Continues As the Leading Channel
Home and Garden Is Expected To Continue Growing
Key Trends and Developments
Home and Garden Is Inhibited by An Overheated Property Market Despite Stable Economic Conditions
Retail Channel for Home and Garden Remains Stable
Competitive Landscape Continues To Be Fragmented
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Dairy Farm International Holdings Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 2 Dairy Farm International Holdings Ltd: Key Facts
Summary 3 Dairy Farm International Holdings Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 4 Dairy Farm International Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 Dairy Farm International Holdings Ltd: Competitive Position 2016
Seven Sea Chemicals (holdings) Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 6 Seven Sea Chemicals (Holdings) Ltd: Key Facts
Competitive Positioning
Summary 7 Seven Sea Chemicals (Holdings) Ltd: Competitive Position 2016
Techtronic Industries Co Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 8 Techtronic Industries Co Ltd: Key Facts
Summary 9 Techtronic Industries Co Ltd: Operational Indicators
Competitive Positioning
Summary 10 Techtronic Industries Co Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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