Home Care in Iran

 Published On: Feb, 2017 |    No of Pages: 56 |  Published By: Euromonitor | Format: PDF
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Home care continued to witness significant growth of per capita consumption in 2016, thanks to a low base in many categories along with rapid changes in lifestyle and a significant increase in the urban population. There was a trend of upgrading from basic offerings to more sophisticated products in 2016, which contributed to value growth. Introduction and rapid expansion of new technologies such as dishwashing machines also initiated demand for new categories in the Iranian market, which encour

Home Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN IRAN

Executive Summary
Low Base in Most Home Care Categories Remains the Main Growth Driver
Decline in Purchasing Power Due To Economic Stagnation Hampers Growth in 2016
Domestically Produced Products Dominate Sales
Rapid Expansion of Modern Grocery Channels Plays A Key Role in the Development of Home Care
Healthy Growth Is Predicted in the Forecast Period If Political/economic Situation Improves
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Distribution of Home Care by Format: % Value 2011-2016
Table 7 Distribution of Home Care by Format and Category: % Value 2016
Table 8 Forecast Sales of Home Care by Category: Value 2016-2021
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Fouman Chimie Group in Home Care (iran)
Strategic Direction
Key Facts
Summary 2 Fouman Chimie Group: Key Facts
Competitive Positioning
Summary 3 Fouman Chimie Group: Competitive Position 2016
Henkel Pakvash Pjsc in Home Care (iran)
Strategic Direction
Key Facts
Summary 4 Henkel Pakvash Pjsc: Key Facts
Competitive Positioning
Summary 5 Henkel Pakvash PJSC: Competitive Position 2016
Pakshoo Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 6 Pakshoo Co: Key Facts
Competitive Positioning
Summary 7 Pakshoo Co: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2011-2016
Table 11 Sales of Air Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Air Care: % Value 2012-2016
Table 13 LBN Brand Shares of Air Care: % Value 2013-2016
Table 14 Forecast Sales of Air Care by Category: Value 2016-2021
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Bleach: Value 2011-2016
Table 17 Sales of Bleach: % Value Growth 2011-2016
Table 18 NBO Company Shares of Bleach: % Value 2012-2016
Table 19 LBN Brand Shares of Bleach: % Value 2013-2016
Table 20 Forecast Sales of Bleach: Value 2016-2021
Table 21 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 22 Household Possession of Dishwashers 2011-2016
Category Data
Table 23 Sales of Dishwashing by Category: Value 2011-2016
Table 24 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 26 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 27 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2011-2016
Table 30 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 31 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 32 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 33 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Household Possession of Washing Machines 2011-2016
Category Data
Table 36 Sales of Laundry Care by Category: Value 2011-2016
Table 37 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 38 Sales of Laundry Aids by Category: Value 2011-2016
Table 39 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 40 Sales of Laundry Detergents by Category: Value 2011-2016
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 42 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 43 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 44 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 45 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 46 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 48 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of Polishes by Category: Value 2011-2016
Table 51 Sales of Polishes by Category: % Value Growth 2011-2016
Table 52 NBO Company Shares of Polishes: % Value 2012-2016
Table 53 LBN Brand Shares of Polishes: % Value 2013-2016
Table 54 Forecast Sales of Polishes by Category: Value 2016-2021
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Surface Care by Category: Value 2011-2016
Table 57 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 60 NBO Company Shares of Surface Care: % Value 2012-2016
Table 61 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 62 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of Toilet Care by Category: Value 2011-2016
Table 65 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 66 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 67 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 68 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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