Home Care in Italy

 Published On: May, 2015 |    No of Pages: 84 |  Published By: Euromonitor | Format: PDF
Home care sales and consumption are still under the negative influence of the poor Italian economic performance. Italian GDP lost over 9% since the crisis began in 2008, saw a further negligible decline in 2014, and is expected to lose a further 1% in 2015. In such tough times, with an increasing unemployment rate and a reduction in household budgets, Italians reduced all unnecessary expenditure and postponed their purchases for as long as possible. In addition, uncertainty about the future and...

Home Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Executive Summary
Economic Recession in Italy Continues To Hamper Growth in Home Care
Consumers Prefer To Buy Multipurpose and Concentrated Home Care Products
Consumer Habits Increasingly Shift Towards Daily Shopping
Environmental Sustainability and Health Guide Consumers' Choices
Potential Threat Comes From Possible Further Vat Increases and A Deflationary Trend
Key Trends and Developments
Private Label Products Are Successfully Emerging From the Recession
Environmental Sustainability Is Becoming A Key Purchasing Driver
the Recession Prevents the Recovery of Consumption
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Esselunga SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 2 Esselunga SpA: Key Facts
Summary 3 Esselunga SpA: Operational Indicators in Home Care
Internet Strategy
Summary 4 Esselunga SpA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 5 Esselunga SpA: Private Label Portfolio
Competitive Positioning
Summary 6 Esselunga SpA: Competitive Position 2014
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 7 Guaber Srl: Key Facts
Summary 8 Guaber Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Guaber Srl: Competitive Position 2014
Henkel Italia SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 10 Henkel SpA: Key Facts
Summary 11 Henkel SpA: Operational Indicators
Company Background
Production
Summary 12 Henkel SpA: Production Statistics 2013
Competitive Positioning
Summary 13 Henkel SpA: Competitive Position 2014
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 14 Paglieri SpA: Key Facts
Summary 15 Paglieri SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Paglieri SpA: Competitive Position 2014
Procter & Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 17 Procter & Gamble Italia SpA: Key Facts
Summary 18 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Summary 19 Procter & Gamble Italia SpA: Production Statistics 2014
Competitive Positioning
Summary 20 Procter & Gamble Italia SpA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Summary 21 Scented Candles Market Size and Brand Rankings 2010-2016
Summary 22 Company Brand Rankings 2012-2014
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 23 Bleach by Type: % Value Analysis 2009-2014
Table 19 Sales of Bleach: Value 2009-2014
Table 20 Sales of Bleach: % Value Growth 2009-2014
Table 21 NBO Company Shares of Bleach: % Value 2010-2014
Table 22 LBN Brand Shares of Bleach: % Value 2011-2014
Table 23 Forecast Sales of Bleach: Value 2014-2019
Table 24 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2009-2014
Category Data
Table 26 Sales of Dishwashing by Category: Value 2009-2014
Table 27 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 29 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 30 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2009-2014
Table 33 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 35 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 36 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 37 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2009-2014
Category Data
Summary 24 Automatic Detergents by Type: % Value Analysis 2009/2014
Table 40 Sales of Laundry Care by Category: Value 2009-2014
Table 41 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 42 Sales of Laundry Aids by Category: Value 2009-2014
Table 43 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 44 Sales of Laundry Detergents by Category: Value 2009-2014
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2009-2014
Table 47 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 48 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 49 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 50 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 51 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 52 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 53 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 54 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Polishes by Category: Value 2009-2014
Table 57 Sales of Polishes by Category: % Value Growth 2009-2014
Table 58 NBO Company Shares of Polishes: % Value 2010-2014
Table 59 LBN Brand Shares of Polishes: % Value 2011-2014
Table 60 Forecast Sales of Polishes by Category: Value 2014-2019
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Surface Care by Category: Value 2009-2014
Table 63 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 66 NBO Company Shares of Surface Care: % Value 2010-2014
Table 67 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 70 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Toilet Care by Category: Value 2009-2014
Table 73 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 74 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 75 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 76 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

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