Home Care in Turkey

 Published On: Mar, 2015 |    No of Pages: 90 |  Published By: Euromonitor | Format: PDF
Home care registered double-digit current value growth during 2014. Despite this, both current value and volume growth were slower in 2014 than in 2013 and growth rates during 2014 also remained below the current value and volume CAGRs recorded at industry level over the entire review period. Average unit prices increased across the board in home care during 2014, a trend which was at least partially due to the declining exchange value of the Turkish lira. As a result, budget-friendly home care...

Euromonitor International's Home Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Growth in Home Care Slows Down During 2014
the Popularity of Multi-functional Home Care Products Increases
International Companies Continue To Dominate Home Care in 2014
Home Care Sales Through Convenience Stores Increases
Home Care Is Expected To Continue Recording Positive Value Growth Over the Forecast Period
Key Trends and Developments
Budget-friendly Products Come Into Prominence As Unit Prices Increase Rapidly
Leading Home Care Companies Consolidate Their Positions by Expanding Their Product Ranges
Turkish Consumers Demand More Natural Content As Health Concerns Increase
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Distribution of Home Care by Format: % Value 2009-2014
Table 7 Distribution of Home Care by Format and Category: % Value 2014
Table 8 Forecast Sales of Home Care by Category: Value 2014-2019
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Eczacibasi Girisim Pazarlama in Home Care (turkey)
Strategic Direction
Key Facts
Summary 2 Eczacibasi Girisim Pazarlama: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Eczacibasi Girisim Pazarlama: Competitive Position 2014
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 5 Hayat Kimya Sanayi AS: Production Statistics 2013
Competitive Positioning
Summary 6 Hayat Kimya Sanayi AS: Competitive Position 2014
Tibet Ithalat Ihracat Ve Kozmetik San As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 7 TIBET Ithalat Ihracat ve Kozmetik San AS: Key Facts
Company Background
Production
Summary 8 TIBET Ithalat Ihracat ve Kozmetik San AS: Production Statistics 2013
Competitive Positioning
Summary 9 TIBET Ithalat Ihracat ve Kozmetik San AS: Competitive Position 2014
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 10 Unilever Türk San ve Tic AS: Key Facts
Summary 11 Unilever Türk San ve Tic AS: Operational Indicators
Company Background
Production
Summary 12 Unilever Türk San ve Tic AS: Production Statistics 2013
Competitive Positioning
Summary 13 Unilever Türk San ve Tic AS: Competitive Position 2014
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
Summary 14 Uzay Kimya San Ltd: Key Facts
Summary 15 Uzay Kimya San Ltd: Operational Indicators
Company Background
Production
Private Label
Summary 16 Uzay Kimya San Ltd: Private Label Portfolio~
Table 10 Sales of Air Care by Category: Value 2009-2014
Table 11 Sales of Air Care by Category: % Value Growth 2009-2014
Table 12 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 13 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 14 NBO Company Shares of Air Care: % Value 2010-2014
Table 15 LBN Brand Shares of Air Care: % Value 2011-2014
Table 16 Forecast Sales of Air Care by Category: Value 2014-2019
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2014-2019~
Table 18 Bleach by type: % value analysis 2008-2013
Table 19 Sales of Bleach: Value 2009-2014
Table 20 Sales of Bleach: % Value Growth 2009-2014
Table 21 NBO Company Shares of Bleach: % Value 2010-2014
Table 22 LBN Brand Shares of Bleach: % Value 2011-2014
Table 23 Forecast Sales of Bleach: Value 2014-2019
Table 24 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2009-2014
Category Data
Table 26 Sales of Dishwashing by Category: Value 2009-2014
Table 27 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 29 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 30 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019~
Table 32 Sales of Home Insecticides by Category: Value 2009-2014
Table 33 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 35 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 36 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 37 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2009-2014
Category Data
Table 40 Sales of Laundry Care by Category: Value 2009-2014
Table 41 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 42 Sales of Laundry Aids by Category: Value 2009-2014
Table 43 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 44 Sales of Laundry Detergents by Category: Value 2009-2014
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 46 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 47 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 48 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 49 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 50 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 51 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 53 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019~
Table 55 Sales of Polishes by Category: Value 2009-2014
Table 56 Sales of Polishes by Category: % Value Growth 2009-2014
Table 57 NBO Company Shares of Polishes: % Value 2010-2014
Table 58 LBN Brand Shares of Polishes: % Value 2011-2014
Table 59 Forecast Sales of Polishes by Category: Value 2014-2019
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2014-2019~
Table 61 Sales of Surface Care by Category: Value 2009-2014
Table 62 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2014
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2014
Table 65 NBO Company Shares of Surface Care: % Value 2010-2014
Table 66 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 69 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019~
Table 71 Sales of Toilet Care by Category: Value 2009-2014
Table 72 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 73 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 74 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 75 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019












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