Home Care in Kenya

 Published On: Jan, 2016 |    No of Pages: 53 |  Published By: Euromonitor | Format: PDF
Economic growth, increased foreign investment and improved road infrastructure helped to boost economic development. In addition, higher disposable incomes amongst the Kenyan middle-classes and continued marketing and advertising campaigns by manufacturers of home care products, as well as increased awareness amongst the Kenyan population, helped to drive growth in 2015. Nevertheless, the cost of doing business in Kenya soared as fuel and electricity prices rose, with many manufacturers passing...

Euromonitor International's Home Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN KENYA

LIST OF CONTENTS AND TABLES

Executive Summary
Growth in Home Care Revenues Slows in 2015
Increased Marketing Activities Continue To Drive Sales
International Firms Lead Home Care in 2015
Supermarkets Remains the Most Popular Distribution Channel
Strong Growth Expected Over the Forecast Period
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Distribution of Home Care by Format: % Value 2010-2015
Table 7 Distribution of Home Care by Format and Category: % Value 2015
Table 8 Forecast Sales of Home Care by Category: Value 2015-2020
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Bidco Africa Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 2 Bidco Africa Ltd: Key Facts
Competitive Positioning
Summary 3 Bidco Africa Ltd: Competitive Position 2015
Haco Tiger Brands (ea) Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 4 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 5 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Hasbah Kenya Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 6 Hasbah Kenya Ltd: Key Facts
Competitive Positioning
Summary 7 Hasbah Kenya Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2010-2015
Table 11 Sales of Air Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Air Care: % Value 2011-2015
Table 13 LBN Brand Shares of Air Care: % Value 2012-2015
Table 14 Forecast Sales of Air Care by Category: Value 2015-2020
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Bleach: Value 2010-2015
Table 17 Sales of Bleach: % Value Growth 2010-2015
Table 18 NBO Company Shares of Bleach: % Value 2011-2015
Table 19 LBN Brand Shares of Bleach: % Value 2012-2015
Table 20 Forecast Sales of Bleach: Value 2015-2020
Table 21 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 22 Household Possession of Dishwashers 2010-2015
Category Data
Table 23 Sales of Dishwashing by Category: Value 2010-2015
Table 24 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 26 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 27 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2010-2015
Table 30 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 31 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 32 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 33 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 35 Household Possession of Washing Machines 2010-2015
Category Data
Table 36 Sales of Laundry Care by Category: Value 2010-2015
Table 37 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 38 Sales of Laundry Aids by Category: Value 2010-2015
Table 39 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 40 Sales of Laundry Detergents by Category: Value 2010-2015
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 42 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 43 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 44 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 45 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 46 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 48 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of Polishes by Category: Value 2010-2015
Table 51 Sales of Polishes by Category: % Value Growth 2010-2015
Table 52 NBO Company Shares of Polishes: % Value 2011-2015
Table 53 LBN Brand Shares of Polishes: % Value 2012-2015
Table 54 Forecast Sales of Polishes by Category: Value 2015-2020
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Surface Care by Category: Value 2010-2015
Table 57 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 58 NBO Company Shares of Surface Care: % Value 2011-2015
Table 59 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 60 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Toilet Care by Category: Value 2010-2015
Table 63 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 64 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 65 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 66 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

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