Unilever Group in Home Care (World)

 Published On: Oct, 2015 |    No of Pages: 55 |  Published By: Euromonitor | Format: PDF
Geographical expansion is the defining strategy in Unilever Groupís plan for its future by pushing its presence across developing and emerging markets. However, unlike its growth strategy the company limits itself to categories within which it is already established. White spaces and inter-category opportunities of expansion are available for the Anglo-Dutch company, but it must opt for simultaneous geographic and category growth.

Euromonitor International's Unilever Group in Home Care (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Unilever Group in Home Care (World)
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Laundry care A core business
Potential in Other Categories
Brand Strategy
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