Home and Garden in Italy

 Published On: Jun, 2016 |    No of Pages: 53 |  Published By: Euromonitor | Format: PDF
After several years of decline in home and garden due to the poor economic conditions, the market performed considerably better in 2015 compared with the review period as a whole. Although the construction industry continued to struggle, some previously postponed home renovations were realised in 2015, which had a positive impact on sales. In situations in which households were unable or unwilling to invest more in new purchases, small updates, such as a change in homewares or home textiles, or...

Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME AND GARDEN IN ITALY
Executive Summary
Home and Garden Starts To Recover in 2015
Increasing Awareness of Better-quality Branded Products Drives Sales
Increasing Demand Sharpens the Competition
Home and Garden Specialist Retailers Leads Home and Garden
Different Trends Will Lead To Uncertainty Over the Future Development of the Market
Key Trends and Developments
Improving Economic Situation Increases Consumer Confidence and Drives Sales
Home and Garden Specialist Retailers Shapes the Market
Increasing Awareness of Better-quality Products Drives Sales in Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Bialetti Industrie SpA in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 2 Bialetti Industrie SpA: Key Facts
Summary 3 Bialetti Industrie SpA: Operational Indicators
Competitive Positioning
Summary 4 Bialetti Industrie SpA: Competitive Position 2015
Leroy Merlin Italia SRL in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 5 Leroy Merlin Italia Srl: Key Facts
Summary 6 Leroy Merlin Italia Srl: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Leroy Merlin Italia Srl: Private Label Portfolio
Competitive Positioning
Summary 8 Leroy Merlin Italia Srl: Competitive Position 2015
Morelato SpA in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 9 Morelato SpA: Key Facts
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020
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