Home Furnishings in Italy

 Published On: Jun, 2016 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
A very influential factor on sales of home furnishings as a whole in 2015 was the fact that Italian consumers were becoming increasingly aware of their spending, weighing up where and on what to invest their money more carefully than previously. The trade-off was therefore not only between new bedroom and living room furniture, for instance, but also between new furniture and another holiday, for example. As a result, decorative elements such as home textiles and curtains on the one hand, and si...

Euromonitor International's Home Furnishings in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME FURNISHINGS IN ITALY
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2010-2015
Table 2 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 4 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 5 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 6 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 7 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Leroy Merlin Italia SRL in Home and Garden (italy)
Strategic Direction
Key Facts
Summary 1 Leroy Merlin Italia Srl: Key Facts
Summary 2 Leroy Merlin Italia Srl: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Leroy Merlin Italia Srl: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin Italia Srl: Competitive Position 2015
Executive Summary
Home and Garden Starts To Recover in 2015
Increasing Awareness of Better-quality Branded Products Drives Sales
Increasing Demand Sharpens the Competition
Home and Garden Specialist Retailers Leads Home and Garden
Different Trends Will Lead To Uncertainty Over the Future Development of the Market
Key Trends and Developments
Improving Economic Situation Increases Consumer Confidence and Drives Sales
Home and Garden Specialist Retailers Shapes the Market
Increasing Awareness of Better-quality Products Drives Sales in Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources
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