Household Appliances (Brown Goods)

 Published On: Oct, 2014 |  Published By: Key Note | Format: PDF
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The UK market for household appliances (brown goods) fell by 1.6% in 2013, marking the third year of consecutive decline. The market has continued to contract following poor consumer confidence in the wake of the recession, as well as increased competition from online content streaming services and the migration of consumers onto multifunctional mobile devices, such as smartphones and tablet computers. Intense price competition between retailers has also served to drive down the price of brown goods, such as televisions, Blu-ray players and audio equipment, thus eroding market value.

Despite the wider decline of the market, some sectors, such as televisions and digital, cable and satellite receiving equipment, have seen growth in recent years. Sales of televisions increased by 7.3%...

Introduction & Definition

REPORT COVERAGE

MARKET SECTORS
Televisions
DVD, Blu-Ray and Video Players/Recorders
Digital, Cable and Satellite Receiving Equipment
Camcorders
Non-Portable Audio Equipment
Portable Audio Equipment

Executive Summary

Whatís KEY in the Market?

KEY DRIVERS

MARKET TRENDS
The Threat of Mobile
The Growth of Online Television
Is the Decline of 3DTV Paving the Way for 4K?

ECONOMIC TRENDS

HOW ROBUST IS THE MARKET?

Market Size, Segmentation & Forecasts

MARKET SIZE & SEGMENTATION
The Total Market
Market Sectors

MARKET POSITION
The UK
International Perspective

FORECASTS
Future Trends
Forecast Total Market

MARKET GROWTH

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS
Apple Retail UK Ltd
Bose Ltd
Hitachi Europe Ltd
LG Electronics UK Ltd
Pace PLC
Panasonic Europe Ltd
Philips Electronics UK Ltd
Samsung Electronics (UK) Ltd
Sharp Electronics (UK) Ltd
Sony Europe Ltd

LEADING RETAILERS
Dixons Carphone PLC
Maplin Electronics

NUMBER OF COMPANIES
By Turnover
By Employment
Regional Variation in the Marketplace

MARKETING ACTIVITY
Main Media Advertising Expenditure
Advertising Campaigns and Other Promotional Activity

KEY TRADE ASSOCIATIONS

EXHIBITIONS/TRADE SHOWS

Buying Behaviour

TELEVISIONS
Number of Television Sets Owned
Rate of Replacement
Size of Television Screen
Type of Television Owned
Location of Television in Household
Cost of Television
Factors Influencing Purchase of Television

DIGITAL, CABLE AND SATELLITE RECEIVING EQUIPMENT

DVD PLAYERS, BLU-RAY PLAYERS AND DIGITAL VIDEO RECORDERS
Ownership of DVD/Blu-ray Players and DVRs
Type of Device Owned

CAMCORDERS
Ownership of Camcorders
Camcorder Features

NON-PORTABLE AUDIO EQUIPMENT
Ownership of Non-Portable Audio Equipment
Type of Speaker Dock, Hi-Fi and Home Cinema System Owned

PORTABLE AUDIO EQUIPMENT
Ownership of Portable Audio Equipment
Additional Features

Strengths, Weaknesses, Opportunities & Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

PESTEL

POLITICAL
Governmentís Superfast Broadband Reaches Over 1 Million UK Homes
Price Comparison Website for Extended Warranties Launched Following Office of Fair Trading Investigation
Digital Radio Switchover Pushed Back Until 2020

ECONOMIC
Market Prospects Improve for Electronics Companies
Consumer Confidence Falls for First Time in 6 Months

SOCIAL
Fashionable Headphone Brands Lead to Rise in Counterfeiting
Electronics Manufacturers Take a Step Closer to Stamping Out Exploitation and Slavery in Supply Chains

TECHNOLOGICAL
The Evolution of the Smart Home
Is Londonís Tech City the New Silicon Valley?

ENVIRONMENTAL
Planned Obsolescence of Electronic Products Driving Illegal Dumping of E-Waste
Energy Consumption Falling as Household Appliances Become More Efficient

LEGISLATIVE
European Commission Updates Waste Electrical & Electronic Equipment Directive

Further Sources

Associations

Publications

General Sources

Government Publications

Other Sources

Understanding Consumer Survey Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

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