Home Care in Costa Rica

 Published On: May, 2015 |    No of Pages: 67 |  Published By: Euromonitor | Format: PDF
As a result of the overall maturity of most home care categories in Costa Rica, volume demand continued to increase at a steady rate, basically aligning with population growth while combining the further penetration of more innovative categories among a broader number of middle-income buyers. Additional levels of competition and stable exchange and inflation rates maintained unit prices as a key competitive point, making most manufacturers to engage with promotions and offers to incentivise...

Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Moderate Volume Growth and Stable Unit Prices Characterise Home Care During 2014
Pricing and Brand Positioning Gain Momentum During 2014
International Manufacturers and New Category Entrants Characterise the Competitive Dynamics During 2014
Traditional Grocery Retailers and Modern Chained Outlets Become Equally Relevant for Most Players
Additional Segmentation, Based on Added Value and Value for Money Will Set the Pace Over the Forecast Period
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 2 Irex de Costa Rica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Irex de Costa Rica SA: Competitive Position 2014
Punto Rojo SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 4 Punto Rojo SA: Key Facts
Company Backgroun
Production
Competitive Positioning
Summary 5 Punto Rojo SA: Competitive Position 2014
SC Johnson De Centroamerica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 6 SC Johnson de Centroamerica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 SC Johnson de Centroamerica SA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Air Care: % Value 2010-2014
Table 14 LBN Brand Shares of Air Care: % Value 2011-2014
Table 15 Forecast Sales of Air Care by Category: Value 2014-2019
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2009-2014
Table 18 Sales of Bleach: % Value Growth 2009-2014
Table 19 NBO Company Shares of Bleach: % Value 2010-2014
Table 20 LBN Brand Shares of Bleach: % Value 2011-2014
Table 21 Forecast Sales of Bleach: Value 2014-2019
Table 22 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2009-2014
Category Data
Table 24 Sales of Dishwashing by Category: Value 2009-2014
Table 25 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 27 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 28 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2009-2014
Table 31 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 32 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 33 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 34 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2009-2014
Category Data
Table 37 Sales of Laundry Care by Category: Value 2009-2014
Table 38 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 39 Sales of Laundry Aids by Category: Value 2009-2014
Table 40 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 41 Sales of Laundry Detergents by Category: Value 2009-2014
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 43 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 44 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 45 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 46 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 47 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 49 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Polishes by Category: Value 2009-2014
Table 52 Sales of Polishes by Category: % Value Growth 2009-2014
Table 53 NBO Company Shares of Polishes: % Value 2010-2014
Table 54 LBN Brand Shares of Polishes: % Value 2011-2014
Table 55 Forecast Sales of Polishes by Category: Value 2014-2019
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Surface Care by Category: Value 2009-2014
Table 58 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 59 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 60 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 61 NBO Company Shares of Surface Care: % Value 2010-2014
Table 62 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 63 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Toilet Care by Category: Value 2009-2014
Table 66 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 67 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 68 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 69 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

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