Detergentes SA in Home Care (Colombia)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

Detergentes continues to focus on laundry care products, a category in which it is strongly positioned and has competitive advantages. It is likely that, during the forecast period, the company will introduce new products to complement its laundry care range, rather than expand its portfolio to other home care categories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Detergentes SA: Key Facts
Summary 2 Detergentes SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Detergentes SA: Competitive Position 2014
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