Electroquimica SA in Home Care (Uruguay)

 Published On: Mar, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

After securing the second position in home care value sales, the company aims to reduce the gap with the leaders in laundry detergents and it has already repositioned its Prix brand powder detergents as one of the more competitive products in the category. If successful, during the forecast period it will contribute to consolidating Electroquímica SA’s position in home care, after battling to achieve a dominant position in several categories over the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Electroquímica SA: Key Facts
Competitive Positioning
Summary 2 Electroquímica SA: Competitive Position 2015

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