Home Care in Uruguay

 Published On: May, 2015 |    No of Pages: 60 |  Published By: Euromonitor | Format: PDF
In 2014 and for the second consecutive year home care current value sales posted double-digit growth in Uruguay, five percentage points above the CAGR of the review period. Good economic conditions prevailing in the country and sustained growth of consumers’ purchasing power in real terms have allowed consumers to absorb substantial price increases in many categories, without sacrificing the volume of their purchases.

Euromonitor International's Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Home Care Sustains Good Performance in 2014
Laundry Care Going Premium Drives Overall Value Sales
International Companies Continue Leading Home Care
Traditional and Modern Grocery Retailers Compete for Home Care Sales
Home Care Sales To Slow Down
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care Household Care by Category: Value 2009-2014
Table 3 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Carrau & Cia SA in Home Care (uruguay)
Strategic Direction
Key Facts
Summary 2 Carrau & Cia SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Carrau & Cia SA: Competitive Position 2014
Electroquímica SA in Home Care (uruguay)
Strategic Direction
Key Facts
Summary 4 Electroquímica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Electroquímica SA: Competitive Position 2014
Nedabal SA in Home Care (uruguay)
Strategic Direction
Key Facts
Summary 6 Nedabal SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Nedabal SA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Air Care: % Value 2010-2014
Table 14 LBN Brand Shares of Air Care: % Value 2011-2014
Table 15 Forecast Sales of Air Care by Category: Value 2014-2019
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2009-2014
Table 18 Sales of Bleach: % Value Growth 2009-2014
Table 19 NBO Company Shares of Bleach: % Value 2010-2014
Table 20 LBN Brand Shares of Bleach: % Value 2011-2014
Table 21 Forecast Sales of Bleach: Value 2014-2019
Table 22 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2009-2014
Category Data
Table 24 Sales of Dishwashing by Category: Value 2009-2014
Table 25 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 27 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 28 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2009-2014
Table 31 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 32 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 33 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 34 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Competitive Landscape
Prospects
Category Indicators
Table 36 Household Possession of Washing Machines 2009-2014
Category Data
Table 37 Sales of Laundry Care by Category: Value 2009-2014
Table 38 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 39 Sales of Laundry Aids by Category: Value 2009-2014
Table 40 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 41 Sales of Laundry Detergents by Category: Value 2009-2014
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 43 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 44 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 45 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 46 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 47 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 49 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Polishes by Category: Value 2009-2014
Table 52 Sales of Polishes by Category: % Value Growth 2009-2014
Table 53 NBO Company Shares of Polishes: % Value 2010-2014
Table 54 LBN Brand Shares of Polishes: % Value 2011-2014
Table 55 Forecast Sales of Polishes by Category: Value 2014-2019
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Surface Care by Category: Value 2009-2014
Table 58 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 59 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 60 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 61 NBO Company Shares of Surface Care: % Value 2010-2014
Table 62 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 63 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of Toilet Care by Category: Value 2009-2014
Table 66 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 67 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 68 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 69 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

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