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Despite ever rising living costs and the inability of many young adults to
fly the nest while times are hard, the global trend towards smaller and less
conventional household units continued apace over the review period, driven by
lower marriage and fertility rates, ageing populations, rapid urbanisation and
rising wealth in emerging markets. This new global report analyses household
statistics and behaviour, and suggests how these may shape demand and impact
marketers in the future.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed
squarely at strategists and planners, they draw on Euromonitor Internationalís
vast information resources to give top line insight across markets and within
consumer segments. Written by some of our most experienced analysts, they are
designed as provocations for senior management to use in their own forum,
allowing them to stand back and reflect on the behaviour and motivation driving
global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Strategy Briefing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER MARKETSExecutive SummaryHousehold TrendsChart 1 Global Households by Type 2007/2012Factors Affecting Household StructureHousehold BehavioursOutlookNumber and Type of HouseholdsTotal Number of HouseholdsTable 1 Number of Households by Country 2007/2012Chart 2 Household Versus Population Growth by Country 2007/2012Households by TypeTable 2 Households by Type, by Country 2012Households by SizeChart 3 Number of Occupants Per Household by Country 2012Table 3 % Households by Number of Rooms by Country 2012Factors Affecting Household Structurethe Delaying of Family LifeChart 4 Birth Rates by Region 2012Chart 5 Average Age of Women at First Marriage by Country 2012Ageing PopulationsTable 4 % Households by Age of Head of Household 2012Chart 6 % Households with Head of Household Over Age of 50 2007/2012the Rise of the Single LifestyleChart 7 % Population Aged 15+ who are Single or Divorced by Country 2007/2012the ""boomerang Children"" PhenomenonRise of Non-traditional Householdsthe Rise in Same-sex Householdsthe Property MarketChart 8 Rented Households as a % Total Households 2012the Effects of UrbanisationChart 9 Urban Households as a % of All Households 2007/2012Chart 10 Apartments as a % of All Households 2007/2012the Home As A Work BaseHousehold BehaviourExpenditure PatternsTable 5 Consumer Expenditure Per Household Member by Household Size 2012Shopping HabitsChart 11 Importance of Various Purchasing Criteria by Household Type (Global)Chart 12 Shopping Habits by Household Type (Global)Attitudes To HealthChart 13 Attitudes to Health by Household Type (Global)Eating HabitsChart 14 Eating Habits by Household Type (Global)Trends in Ready MealsTable 6 Global Sales of Ready Meals by Category 2007/2012Trends in 100% Home DELIVERY/TAKEAWAYTable 7 Global Sales of 100% Home Delivery/Takeaway by Category 2006/2011Dining TrendsChart 15 Frequency of Eating Out for Dinner by Household Type (Global)Chart 16 Frequency of Eating Out for Dinner by Household Type (By Country)Internet UseChart 17 internet Usage by Household Type (Global)Major Market TrendsBrazilChart 18 Brazil: Households by Type 2007/2012/2017Table 8 Brazil: Expenditure by Household Type 2012Chart 19 Brazil: Attitudes to Health and Eating Habits by Household TypeChinaChart 20 China: Households by Type 2007/2012/2017Table 9 China: Expenditure by Household Type 2012Chart 21 China: Attitudes to Health and Eating Habits by Household TypeFranceChart 22 France: Households by Type 2007/2012/2017Table 10 France: Expenditure by Household Type 2012Chart 23 France: Attitudes to Health and Eating Habits by Household TypeGermanyChart 24 Germany: Households by Type 2007/2012/2017Table 11 Germany: Expenditure by Household Type 2012Chart 25 Germany: Attitudes to Health and Eating Habits by Household TypeIndiaChart 26 India: Households by Type 2007/2012/2017Table 12 India: Expenditure by Household Type 2012Chart 27 India: Attitudes to Health and Eating Habits by Household TypeJapanChart 28 Japan: Households by Type 2007/2012/2017Table 13 Japan: Expenditure by Household Type 2012Chart 29 Japan: Attitudes to Health and Eating Habits by Household TypeUKChart 30 UK: Households by Type 2007/2012/2017Table 14 UK: Expenditure by Household Type 2012Chart 31 UK: Attitudes to Health and Eating Habits by Household TypeUSChart 32 US: Households by Type 2007/2012/2017Table 15 US: Expenditure by Household Type 2012Chart 33 US: Attitudes to Health and Eating Habits by Household TypeOutlookMore Households, Fewer OccupantsChart 34 Forecast Number of Households by Type 2012/2017More Single UnitsTable 16 Forecast Number of Single-Person Households by Country 2012/2017Young Adults Await Economic Recovery Before Moving OutAgeing HouseholdsTable 17 Forecast % Households by Age of Head of Household 2012/2017Growth of Urban HouseholdsChart 35 Urban Households as a % of All Households 2012/2017A Rise in RentingA Trend Towards ""super-cocooning""Opportunities for MarketersSummary 1 Opportunities Provided by Changing Household Structures