Home Care in Australia

 Published On: Mar, 2017 |    No of Pages: 70 |  Published By: Euromonitor | Format: PDF
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In 2016 home care continued to see a notable improvement in its performance compared with the beginning of the review period, growing by 2% in current value terms. Sales of home care products were boosted as Australiansí consumer confidence was buoyed by continued discounting by brands. In 2016, construction activity experienced continuing strong growth, which coincided with retail price promotions being offered by brands. Strong sales growth in air care, home insecticides and surface care helpe...

Euromonitor International's Home Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN AUSTRALIA

Executive Summary
Better Performance in 2016 Compared With Previous Years
Liquid Tablet Detergents Remains Insignificant in Laundry Care
Reckitt Benckiser (australia) Remains the Leader in Home Care
Internet Retailing Plays A Small Role in the Competitive Retail Environment
Relatively Stagnant Performance Expected for Home Care Over the Forecast Period
Key Trends and Developments
Health and Wellness Concerns Drive the Market for Natural Home Care Products
Australian Consumers Continue To Be Attracted by Convenient Home Care Products
Exotic Scents in Home Care Products A Growing Trend in Australia
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Henkel Australia Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 2 Henkel Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 3 Henkel Australia Pty Ltd: Competitive Position 2016
Ozkleen Asia Pacific Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 4 OzKleen Asia Pacific Pty Ltd: Key Facts
Competitive Positioning
Summary 5 OzKleen Asia Pacific Pty Ltd: Competitive Position 2016
Pascoe's Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 6 Pascoe's Pty Ltd: Key Facts
Competitive Positioning
Summary 7 Pascoe's Pty Ltd: Competitive Position 2016
Reckitt Benckiser (australia) Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser (Australia) Pty Ltd: Key Facts
Competitive Positioning
Summary 9 Reckitt Benckiser (Australia) Pty Ltd: Competitive Position 2016
Unilever Australia Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 10 Unilever Australia Ltd: Key Facts
Competitive Positioning
Summary 11 Unilever Australia Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2011-2016
Table 20 Sales of Bleach: % Value Growth 2011-2016
Table 21 NBO Company Shares of Bleach: % Value 2012-2016
Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
Table 23 Forecast Sales of Bleach: Value 2016-2021
Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2011-2016
Category Data
Table 26 Sales of Dishwashing by Category: Value 2011-2016
Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2011-2016
Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2011-2016
Category Data
Table 40 Sales of Laundry Care by Category: Value 2011-2016
Table 41 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 42 Sales of Laundry Aids by Category: Value 2011-2016
Table 43 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 44 Sales of Laundry Detergents by Category: Value 2011-2016
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 46 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 47 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 48 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 49 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 50 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 52 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Polishes by Category: Value 2011-2016
Table 55 Sales of Polishes by Category: % Value Growth 2011-2016
Table 56 NBO Company Shares of Polishes: % Value 2012-2016
Table 57 LBN Brand Shares of Polishes: % Value 2013-2016
Table 58 Forecast Sales of Polishes by Category: Value 2016-2021
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Surface Care by Category: Value 2011-2016
Table 61 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 64 NBO Company Shares of Surface Care: % Value 2012-2016
Table 65 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 68 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Toilet Care by Category: Value 2011-2016
Table 71 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 73 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 74 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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