Pental Products Pty Ltd in Home Care (Australia)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Pental Products Pty Ltd is the second-largest Australian manufacturer in home care. The focus has been on consolidating and securing its position in Australia and New Zealand. The trusted White King brand celebrated 60 years in Australia in 2014. Thus, Pental Products’s marketing strategy aimed to reinvigorate and strengthen key heritage brands for future development and growth. Growth will be mainly pursued through product innovation, which continues to be the cornerstone of the business.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Pental Products Pty Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Pental Products Pty Ltd: Competitive Position 2014

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