Home Care in Sweden

 Published On: Jun, 2017 |    No of Pages: 69 |  Published By: Euromonitor | Format: PDF
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In 2016, the Swedish home care market registered its fastest current value growth of the 2011-2016 period. The accelerated rise in sales was driven by the growing demand for higher-value products in key categories, including the shift from powder to concentrated liquid and liquid tablet formats in automatic laundry detergents and the move towards tablets and the introduction of liquids in automatic dishwashing. These developments were underpinned by consumers looking for products that provided g...

Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN SWEDEN

Executive Summary
Accelerated Growth in 2016
Eco-consciousness Exerting Growing Influence
Multinationals Continue To Dominate
Modern Grocery Dominates, But Internet Retailing's Emergence Continues
Stronger Growth Forecast
Key Trends and Developments
Consumers Looking for Convenience
Private Labels Benefiting From Brand-orientated Approach
Growing Green Influence
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 2 Cederroth AB: Key Facts
Competitive Positioning
Summary 3 Cederroth AB: Competitive Position 2016
Colgate-Palmolive Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive AB: Key Facts
Competitive Positioning
Summary 5 Colgate-Palmolive AB: Competitive Position 2016
Procter & Gamble Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble Sverige AB: Key Facts
Competitive Positioning
Summary 7 Procter 7 Gamble Sverige AB: Competitive Position 2016
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 9 Reckitt Benckiser (Sweden): Competitive Position 2016
Unilever Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 10 Unilever Sverige AB: Key Facts
Competitive Positioning
Summary 11 Unilever Sverige AB: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2011-2016
Table 20 Sales of Bleach: % Value Growth 2011-2016
Table 21 NBO Company Shares of Bleach: % Value 2012-2016
Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
Table 23 Forecast Sales of Bleach: Value 2016-2021
Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2011-2016
Category Data
Table 26 Sales of Dishwashing by Category: Value 2011-2016
Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2011-2016
Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Laundry Care by Category: Value 2011-2016
Table 40 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 41 Sales of Laundry Aids by Category: Value 2011-2016
Table 42 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 43 Sales of Laundry Detergents by Category: Value 2011-2016
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 45 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 46 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 47 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 49 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 51 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Polishes by Category: Value 2011-2016
Table 54 Sales of Polishes by Category: % Value Growth 2011-2016
Table 55 NBO Company Shares of Polishes: % Value 2012-2016
Table 56 LBN Brand Shares of Polishes: % Value 2013-2016
Table 57 Forecast Sales of Polishes by Category: Value 2016-2021
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Surface Care by Category: Value 2011-2016
Table 60 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 63 NBO Company Shares of Surface Care: % Value 2012-2016
Table 64 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 67 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Toilet Care by Category: Value 2011-2016
Table 70 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 71 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 72 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 73 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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