Unilever Home & Personal Care Ltd in Home Care (United Kingdom)

 Published On: Jun, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Unilever continues to battle private label across all of the consumer goods industries in which it is present in the UK, including home care. The company’s strategy so far has been to focus on extending the portfolios of its core brands, and it achieved some success in this in 2014. As such, the company continues to tamper with its flagship Domestos and Persil brands. Many of these products are available at lower prices, often in smaller packaging sizes. For example, Persil Small & Mighty in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unilever Home & Personal Care Ltd: Key Facts
Summary 2 Unilever Home & Personal Care Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Unilever Home & Personal Care Ltd: Competitive Position 2014

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