Kao Corp in Home Care (Japan)

 Published On: Apr, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
As the leading company in home care and also a number of categories within home care, Kao looks to further solidify its position by launching value-added products and leveraging its strong brands, such as Attack in laundry care, Magiclean in surface care and toilet care and CuCute in dishwashing. As one of the largest manufacturers in Japan, the company also strives for more environmentally-friendly operations during the forecast period, aiming to reduce CO2 emissions by 35% by FY2020 in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2015

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