Paglieri SpA in Home Care (Italy)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Paglieri will focus its strategy on the launch of new concentrated detergents with different fragrances, in order to meet the needs of a larger target audience. Paglieri aims to give its products higher visibility and better appeal, having changed the packaging and enlarged the number of available fragrances in an attempt to boost demand for its products. Paglieriís main home care brand is Felce Azzurra, and the company will continue to launch new products under this brand in the forecast...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Paglieri SpA: Key Facts
Summary 2 Paglieri SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Paglieri SpA: Competitive Position 2014

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