Procter & Gamble Italia SpA in Home Care (Italy)

 Published On: May, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
Procter & Gamble is likely to continue investing in and launching innovative products under its main brands, such as Dash, Ace, Bolt, Ariel and Mastro Lindo. Innovations will be focused on concentrated detergents, combining several capabilities in a unique product which can be used as a multiple tool, such as cleaning, removing stains and giving shine to clothing, or new multipurpose cleaners for all home surfaces. Procter & Gamble will also continue to invest in the development of eco-friendly...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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Strategic Direction
Key Facts
Summary 1 Procter & Gamble Italia SpA: Key Facts
Summary 2 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Summary 3 Procter & Gamble Italia SpA: Production Statistics 2014
Competitive Positioning
Summary 4 Procter & Gamble Italia SpA: Competitive Position 2014

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