Home Care in Peru

 Published On: Mar, 2015 |    No of Pages: 68 |  Published By: Euromonitor | Format: PDF
The Peruvian economy recorded a significantly lower rate of growth in real GDP terms in 2014, compared with the previous year. This forced consumers to be more cautious about their spending. Consumers prioritised products considered essential, such as standard powder detergents and bleach, over complementary or non-essential items. Unit price increases were limited to avoid further dampening of consumer spending on home care.

Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Retail Volume and Value Sales Grow at A Slower Rate in 2014
Convenience Fuels Home Care Sales
Strong Competition Among Local and Multinational Companies
Independent Small Grocers Continues To Dominate Home Care Sales
Optimistic Outlook
Key Trends and Developments
Stiff Competition Among Local and Multinational Companies in Home Care
Liquid Format Continues To Gain Popularity
Slower Economic Growth Impacts Home Care in Peru
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care Household Care by Category: Value 2009-2014
Table 3 Sales of Home Care Household Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Alicorp Saa in Home Care (peru)
Strategic Direction
Key Facts
Summary 2 Alicorp SAA: Key Facts
Summary 3 Alicorp SAA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alicorp SAA: Competitive Position 2014
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 5 Clorox Perú SA: Key Facts
Company Background
Production
Summary 6 Clorox Perú SA: Production Statistics 2013
Competitive Positioning
Summary 7 Clorox Perú SA: Competitive Position 2014
E Wong SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 8 E Wong SA: Key Facts
Summary 9 E Wong SA: Operational Indicators
Company Background
Production
Private Label
Summary 10 E Wong SA: Private Label Portfolio
Competitive Positioning
Summary 11 E Wong SA: Competitive Position 2014
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 12 Intradevco Industrial SA: Key Facts
Summary 13 Intradevco Industrial SA: Operational Indicators
Company Background
Production
Summary 14 Intradevco Industrial SA: Production Statistics 2013
Competitive Positioning
Summary 15 Intradevco Industrial SA: Competitive Position 2014
Procter & Gamble Perú SRL in Home Care (peru)
Strategic Direction
Key Facts
Summary 16 Procter & Gamble Perú SRL: Key Facts
Summary 17 Procter & Gamble Perú SRL: Operational Indicators
Company Background
Production
Summary 18 Procter & Gamble Perú SRL: Production Statistics 2013
Competitive Positioning
Summary 19 Procter & Gamble Perú SRL: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Air Care by Category: Value 2009-2014
Table 14 Sales of Air Care by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Table 19 Forecast Sales of Air Care by Category: Value 2014-2019
Table 20 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Category Data
Table 21 Sales of Home Insecticides by Category: Value 2009-2014
Table 22 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 24 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 25 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 26 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Bleach: Value 2009-2014
Table 28 Sales of Bleach: % Value Growth 2009-2014
Table 29 NBO Company Shares of Bleach: % Value 2010-2014
Table 30 LBN Brand Shares of Bleach: % Value 2011-2014
Table 31 Forecast Sales of Bleach: Value 2014-2019
Table 32 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 33 Household Possession of Dishwashers 2009-2014
Category Data
Table 34 Sales of Dishwashing by Category: Value 2009-2014
Table 35 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 36 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 37 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 38 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 39 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Sales of Home Insecticides by Category: Value 2009-2014
Table 41 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 42 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 43 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 44 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 45 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 46 Household Possession of Washing Machines 2009-2014
Category Data
Table 47 Sales of Laundry Care by Category: Value 2009-2014
Table 48 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 49 Sales of Laundry Aids by Category: Value 2009-2014
Table 50 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 51 Sales of Laundry Detergents by Category: Value 2009-2014
Table 52 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 53 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 54 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 55 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 56 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 57 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 58 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 59 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 60 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Polishes by Category: Value 2009-2014
Table 62 Sales of Polishes by Category: % Value Growth 2009-2014
Table 63 NBO Company Shares of Polishes: % Value 2010-2014
Table 64 LBN Brand Shares of Polishes: % Value 2011-2014
Table 65 Forecast Sales of Polishes by Category: Value 2014-2019
Table 66 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of Surface Care by Category: Value 2009-2014
Table 68 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 69 NBO Company Shares of Surface Care: % Value 2010-2014
Table 70 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 71 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Toilet Care by Category: Value 2009-2014
Table 75 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 76 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 77 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

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