Home Care in Malaysia

 Published On: Sep, 2014 |    No of Pages: 73 |  Published By: Euromonitor | Format: PDF

Home care generated current value growth of 3% in 2013 and rose at a current CAGR of 4% over the review period. Similarly, all major categories within home care registered current value growth over the review period. The best performance from a major category came from air care, which recorded current value growth of 7% in 2013. Air care and dishwashing fared better in 2013 compared with the average current value growth over the review period, with the reverse being true for almost all other...

Home Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Growth for All Major Categories in Home Care in 2013 and Over the Review Period
Increasing Standard of Living Affects Unit Prices of Home Care Products
Multinational Companies Continue To Dominate Home Care
Hypermarkets Is the Leading Distribution Channel Within Home Care
Home Care Forecast To Register Growth
Key Trends and Developments
General Increase in Unit Prices Within Home Care in 2013
Increase in Consumer Focus on Status and Latest Technology/trends
Greater Interest in Green Or Natural Home Care Products
Market Indicators
Table 1 Households 2008-2013
Market Data
Table 2 Sales of Home Care by Category: Value 2008-2013
Table 3 Sales of Home Care by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Home Care: % Value 2009-2013
Table 5 LBN Brand Shares of Home Care: % Value 2010-2013
Table 6 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 7 Distribution of Home Care by Format: % Value 2008-2013
Table 8 Distribution of Home Care by Format and Category: % Value 2013
Table 9 Forecast Sales of Home Care by Category: Value 2013-2018
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Fumakilla Malaysia Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 2 Fumakilla Malaysia Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Fumakilla Malaysia Bhd: Competitive Position 2013
Goodmaid Chemicals Corp Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 4 Goodmaid Chemicals Corp Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Goodmaid Chemicals Corp Sdn Bhd: Competitive Position 2013
Lam Soon (m) Bhd in Home Care (malaysia)
Strategic Direction
Key Fact
Summary 6 Lam Soon (M) Bhd: Key Facts
Summary 7 Lam Soon (M) Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lam Soon (M) Bhd: Competitive Position 2013
Southern Lion Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 9 Southern Lion Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Southern Lion Sdn Bhd: Competitive Position 2013
United Detergent Industries Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 11 United Detergent Industries Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 United Detergent Industries Sdn Bhd: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2008-2013
Table 12 Sales of Air Care by Category: % Value Growth 2008-2013
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013
Table 14 Sales of Air Care by Fragrance: Value Ranking 2008-2013
Table 15 NBO Company Shares of Air Care: % Value 2009-2013
Table 16 LBN Brand Shares of Air Care: % Value 2010-2013
Table 17 Forecast Sales of Air Care by Category: Value 2013-2018
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2008-2013
Table 20 Sales of Bleach: % Value Growth 2008-2013
Table 21 NBO Company Shares of Bleach: % Value 2009-2013
Table 22 LBN Brand Shares of Bleach: % Value 2010-2013
Table 23 Forecast Sales of Bleach: Value 2013-2018
Table 24 Forecast Sales of Bleach: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2008-2013
Category Data
Table 26 Sales of Dishwashing by Category: Value 2008-2013
Table 27 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 28 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 29 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 30 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2008-2013
Table 33 Sales of Home Insecticides by Category: % Value Growth 2008-2013
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2013
Table 35 NBO Company Shares of Home Insecticides: % Value 2009-2013
Table 36 LBN Brand Shares of Home Insecticides: % Value 2010-2013
Table 37 Forecast Sales of Home Insecticides by Category: Value 2013-2018
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2008-2013
Category Data
Table 40 Sales of Laundry Care by Category: Value 2008-2013
Table 41 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 42 Sales of Laundry Aids by Category: Value 2008-2013
Table 43 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 44 Sales of Laundry Detergents by Category: Value 2008-2013
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 46 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 47 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 48 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 49 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 50 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 51 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 53 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2008-2013
Table 56 Sales of Polishes by Category: % Value Growth 2008-2013
Table 57 NBO Company Shares of Polishes: % Value 2009-2013
Table 58 LBN Brand Shares of Polishes: % Value 2010-2013
Table 59 Forecast Sales of Polishes by Category: Value 2013-2018
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2008-2013
Table 62 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 63 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 65 NBO Company Shares of Surface Care: % Value 2009-2013
Table 66 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 67 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 68 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 69 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2008-2013
Table 72 Sales of Toilet Care by Category: % Value Growth 2008-2013
Table 73 NBO Company Shares of Toilet Care: % Value 2009-2013
Table 74 LBN Brand Shares of Toilet Care: % Value 2010-2013
Table 75 Forecast Sales of Toilet Care by Category: Value 2013-2018
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2013-2018

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