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Green Cross is expected to ramp up its brand building efforts over the forecast period so as to meet the fierce competition within home care, especially within the mature categories of its key products such as in bleach. The continued expansion of its distribution network into traditional retailing channels in second-tier towns in the Philippines will continue to be the aim of Green Cross to sustain its position within home care.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.