Home Care in Brazil

 Published On: Apr, 2016 |    No of Pages: 68 |  Published By: Euromonitor | Format: PDF

The home care category continued to register growth in both value and volume terms in 2015, which was especially positive considering the macroeconomic environment in Brazil. Local consumers are willing to learn more about home care products and use more specific offerings for every part of the household.

Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Homecare Maintains Growth Despite General Market Deceleration
Segmentation and Greater Promotional Activity Underpin Growth
Brazilian Home Care Environment Increasingly Fragmented, Private Labels Gain Sales
Cash and Carry Channel Increases Relevance for Home Care
Homecare Expected To See Slower Growth Over Forecast Period
Key Trends and Developments
Decline in Purchasing Power Leads To Increased Promotion of Home Care
Will Brazil Ever Shift From Hand Dishwashing To Automatic Dishwashing?
Consumers Rely More on Bulk Shopping Through Cash and Carry for Home Care
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 2 Bombril SA: Key Facts
Summary 3 Bombril SA: Operational Indicators
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2015
Procter & Gamble Do Brasil SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble Brasil Ltda: Key Facts
Summary 6 Procter & Gamble Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 7 Procter & Gamble Brasil Ltda: Competitive Position 2015
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Química Amparo Ltda: Key Facts
Competitive Positioning
Summary 9 Química Amparo Ltda: Competitive Position 2015
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser (Brasil): Competitive Position 2015
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 12 Unilever Brasil Ltda: Key Facts
Summary 13 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 14 Unilever Brasil Ltda: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2010-2015
Table 20 Sales of Bleach: % Value Growth 2010-2015
Table 21 NBO Company Shares of Bleach: % Value 2011-2015
Table 22 LBN Brand Shares of Bleach: % Value 2012-2015
Table 23 Forecast Sales of Bleach: Value 2015-2020
Table 24 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2010-2015
Category Data
Table 26 Sales of Dishwashing by Category: Value 2010-2015
Table 27 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 28 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 29 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 30 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2010-2015
Table 33 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 35 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 37 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2010-2015
Category Data
Table 40 Sales of Laundry Care by Category: Value 2010-2015
Table 41 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 42 Sales of Laundry Aids by Category: Value 2010-2015
Table 43 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 44 Sales of Laundry Detergents by Category: Value 2010-2015
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 47 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 48 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 49 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 50 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 51 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 53 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2010-2015
Table 56 Sales of Polishes by Category: % Value Growth 2010-2015
Table 57 NBO Company Shares of Polishes: % Value 2011-2015
Table 58 LBN Brand Shares of Polishes: % Value 2012-2015
Table 59 Forecast Sales of Polishes by Category: Value 2015-2020
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2010-2015
Table 62 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 65 NBO Company Shares of Surface Care: % Value 2011-2015
Table 66 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 69 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2010-2015
Table 72 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 73 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 74 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 75 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

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