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The prime minister of India, Mr Narendra Modi, has started a campaign
“Swachh Bharat” to clean the country. Due to the combined effect of awareness
campaigns by the government and subsequently by leading home care companies such
as Hindustan Unilever Ltd, the awareness about hygiene-related products such as
toilet cleaners, surface cleaners, hand wash and personal care has improved. It
has eventually resulted in higher sales of home care products in the country.
Home Care in India market report offers a
comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data (historic date range), allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020
illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry
Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.