Home Care in Ireland

 Published On: May, 2015 |    No of Pages: 66 |  Published By: Euromonitor | Format: PDF
Home care took a further knock in 2014 with declining figures across most categories. While average gross incomes recording their first increases since the recession began and consumers found themselves with an improvement in disposable incomes, home care was slow to reflect this impact. Premium labels remained at risk as consumers had become familiar with private label products and learned to trust them during the recession. Also, as has been proven in previous economic downturns, when...

Euromonitor International's Home Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
the Effects of the Recession Begin To Diminish in 2014
Price Remains the Most Important Factor
Private Label Value Share Increases As Consumers Economise and Product Quality Improves
Expansion of Discounters Showing No Signs of Slowing Down
Slow Improvement Expected As the Country Begins To Recover From the Recession
Key Trends and Developments
Demand for Greater Value for Money Drives Prices Down and Increased Promotional Activity
Product Quality of Private Label Competes Well Against the Key Brands
Convenient Added Value Products the Key
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Aldi Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 2 Aldi Ireland Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Aldi Ireland Ltd: Competitive Position 2014
Killeen Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Killeen Household Ltd: Key Facts
Company Background
Production
Private Label
Summary 5 Killeen Household Ltd: Competitive Position 2014
Rathborne Candles Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 6 Rathborne Candles Ltd: Key Facts
Summary 7 Rathborne Candles Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Rathborne Candles Ltd: Competitive Position 2014
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Ireland Ltd: Key Facts
Summary 10 Reckitt Benckiser Ireland Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Reckitt Benckiser Ireland Ltd: Competitive Position 2014
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 12 Unilever Ireland Ltd: Key Facts
Summary 13 Unilever Ireland Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Unilever Ireland Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach by type: % value analysis 2009-2014
Table 20 Sales of Bleach: Value 2009-2014
Table 21 Sales of Bleach: % Value Growth 2009-2014
Table 22 NBO Company Shares of Bleach: % Value 2010-2014
Table 23 LBN Brand Shares of Bleach: % Value 2011-2014
Table 24 Forecast Sales of Bleach: Value 2014-2019
Table 25 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2009-2014
Category Data
Table 27 Sales of Dishwashing by Category: Value 2009-2014
Table 28 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 29 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 30 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 31 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2009-2014
Table 34 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 36 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 37 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 38 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2009-2014
Category Data
Table 41 Sales of Laundry Care by Category: Value 2009-2014
Table 42 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 43 Sales of Laundry Aids by Category: Value 2009-2014
Table 44 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 45 Sales of Laundry Detergents by Category: Value 2009-2014
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 47 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 48 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 49 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 50 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 51 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 52 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 53 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 54 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Polishes by Category: Value 2009-2014
Table 57 Sales of Polishes by Category: % Value Growth 2009-2014
Table 58 NBO Company Shares of Polishes: % Value 2010-2014
Table 59 LBN Brand Shares of Polishes: % Value 2011-2014
Table 60 Forecast Sales of Polishes by Category: Value 2014-2019
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Surface Care by Category: Value 2009-2014
Table 63 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 66 NBO Company Shares of Surface Care: % Value 2010-2014
Table 67 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 70 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Toilet Care by Category: Value 2009-2014
Table 73 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 74 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 75 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 76 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

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