Home Care in New Zealand

 Published On: Apr, 2017 |    No of Pages: 73 |  Published By: Euromonitor | Format: PDF
Record low interest rates and strong economic growth combined to generate a highly competitive retail environment in New Zealand in 2016. Consequently, growth in current value terms across home care remained low, as the major supermarket retailers continued to undercut each other, but focusing on price competition in key value categories to drive foot traffic through stores. While strong population growth continued in 2016, with growth rates at 2%, home care struggled to increase in value terms...

Home Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN NEW ZEALAND

Executive Summary
Competitive Retail Environment Inhibits Value Sales Growth
Fragrance Drives Development
Reckitt Benckiser Continues To Lead Home Care
Supermarket Dominance Continues
Housing Boom Expected To Drive Growth
Key Trends and Developments
Rise of "green" Fragrances
Convenience Trends Cannibalise Some Categories
Dominance of Supermarkets Continues
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Distribution of Home Care by Format: % Value 2011-2016
Table 7 Distribution of Home Care by Format and Category: % Value 2016
Table 8 Forecast Sales of Home Care by Category: Value 2016-2021
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Beauty Engineered for Ever Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 2 Beauty Engineered For Ever Ltd: Key Facts
Competitive Positioning
Summary 3 Beauty Engineered For Ever Ltd: Competitive Position 2016
Earthwise Group in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 4 Earthwise Group: Key Facts
Competitive Positioning
Summary 5 Earthwise Group: Competitive Position 2016
Ecostore Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 6 Ecostore Ltd: Key Facts
Competitive Positioning
Summary 7 Ecostore Ltd: Competitive Position 2016
Kiwicare Corp Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 8 Kiwicare Ltd: Key Facts
Competitive Positioning
Summary 9 Kiwicare Ltd: Competitive Position 2016
Quantum Pacific Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
Summary 10 Quantum Pacific Ltd: Key Facts
Competitive Positioning
Summary 11 Quantum Pacific Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2011-2016
Table 11 Sales of Air Care by Category: % Value Growth 2011-2016
Table 12 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 13 NBO Company Shares of Air Care: % Value 2012-2016
Table 14 LBN Brand Shares of Air Care: % Value 2013-2016
Table 15 Forecast Sales of Air Care by Category: Value 2016-2021
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Bleach Usage: % of Volume Sales 2011-2016
Table 18 Sales of Bleach: Value 2011-2016
Table 19 Sales of Bleach: % Value Growth 2011-2016
Table 20 NBO Company Shares of Bleach: % Value 2012-2016
Table 21 LBN Brand Shares of Bleach: % Value 2013-2016
Table 22 Forecast Sales of Bleach: Value 2016-2021
Table 23 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2011-2016
Category Data
Table 25 Sales of Dishwashing by Category: Value 2011-2016
Table 26 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 27 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 28 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 29 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2011-2016
Table 32 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 34 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 35 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 36 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 38 Household Possession of Washing Machines 2011-2016
Category Data
Table 39 Sales of Laundry Care by Category: Value 2011-2016
Table 40 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 41 Sales of Laundry Aids by Category: Value 2011-2016
Table 42 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 43 Sales of Laundry Detergents by Category: Value 2011-2016
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 45 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 46 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 47 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 49 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 51 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Polishes by Category: Value 2011-2016
Table 54 Sales of Polishes by Category: % Value Growth 2011-2016
Table 55 NBO Company Shares of Polishes: % Value 2012-2016
Table 56 LBN Brand Shares of Polishes: % Value 2013-2016
Table 57 Forecast Sales of Polishes by Category: Value 2016-2021
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Surface Care by Category: Value 2011-2016
Table 60 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 63 NBO Company Shares of Surface Care: % Value 2012-2016
Table 64 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 67 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Toilet Care by Category: Value 2011-2016
Table 70 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 71 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 72 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 73 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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