Killeen Ltd in Home Care (Ireland)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Killeen claims to be Irelandís largest domestic home care company. Its main business in home care products, bin bags, is not covered in this report but will remain a key focus for the company. However, it will also continue to target growth in its laundry and surface care business, leveraging the companyís widespread reputation as a successful domestic home care brand and consumer loyalty for its key products such as bin bags.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Killeen Household Ltd: Key Facts
Company Background
Private Label
Summary 2 Killeen Household Ltd: Competitive Position 2014

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