Home and Garden in China

 Published On: May, 2017 |    No of Pages: 45 |  Published By: Euromonitor | Format: PDF
Despite slightly weaker current retail value growth in 2016 compared to 2015 due to economic slowdown, home and garden still posted healthy value growth in 2016. Rapid urbanisation drove demand for modern home furnishings. In addition to new home decoration, the trend of home remodelling drove the growth of home and garden. Moreover, consumers tended to purchase high-tech premium products.

Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN CHINA

Executive Summary
Home and Garden Registers Positive Current Retail Value Growth in 2016
Smart Products Introduced To Enhance Consumers' Quality of Life
Domestic Brands Lead Home and Garden in 2016
Online-to-offline Adopted To Win Consumers
Stricter Regulation of Real Estate Will Restrict Future Growth of Home and Garden
Key Trends and Development
Economic Slowdown and Property Restriction Policies Lead To Steady Growth in Home and Garden
Companies To Introduce O2o To Offer A Better Shopping Experience
Rising Sales of Child-specific Products
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Lock & Lock Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 2 Lock & Lock Co Ltd: Key Facts
Competitive Positioning
Summary 3 Lock & Lock Co Ltd: Competitive Position 2016
Luolai Lifestyle Techonology Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 4 Luolai Lifestyle Technology Co Ltd: Key Facts
Summary 5 Luolai Lifestyle Technology Co Ltd: Operational Indicators
Company Background
Chart 1 Luolai Lifestyle Technology Co Ltd: Luolai in Shanghai
Internet Strategy
Private Label
Summary 6 Luolai Lifestyle Technology Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Luolai Lifestyle Technology Co Ltd: Competitive Position 2016
Shenzhen Fuanna Bedding & Furnishing Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 8 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Key Facts
Summary 9 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Operational Indicators
Competitive Positioning
Summary 10 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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