Home Care in Saudi Arabia

 Published On: Feb, 2017 |    No of Pages: 67 |  Published By: Euromonitor | Format: PDF
In 2016, home care exceeded its review period average growth rate underpinned by manufacturers intensifying their in-store promotions such as money-off deals, discounts, gifts, and multipack offers which was perceived positively by consumers.

Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN SAUDI ARABIA

Executive Summary
Promotion and Marketing Activities Endorse Healthy Growth
International Brands Dominate Over Local Brands
Premiumisation and Product Upgrade - A Key Trend in Home Care
Internet Retailing Introduced by Leading Local Supermarkets and Hypermarkets
Home Care To Grow Aggressively Over the Forecast Period
Key Trends and Developments
New Formats of Detergent Slowly Penetrate Saudi Arabia
Rapid Modernisation and Digitalisation of Distribution Channels
Home Care Companies Differentiate Their Premium Product Lines
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 2 Abu Dawood Industrial Co: Key Facts
Competitive Positioning
Summary 3 Abu Dawood Industrial Co: Competitive Position 2016
Arabian Trading Supplies in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 4 Arabian Trading Supplies: Key Facts
Competitive Positioning
Summary 5 Arabian Trading Supplies: Competitive Position 2016
Danube Co Ltd in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 6 Danube Company Limited: Key Facts
Company Background
Competitive Positioning
Modern Industries Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 7 Modern Products Co: Key Facts
Competitive Positioning
Summary 8 Modern Industries Co: Competitive Position 2016
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 9 Saudi Industrial Detergents Co (Sidco): Key Facts
Competitive Positioning
Summary 10 Saudi Industrial Detergents Co (Sidco): Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach Usage: % of Volume Sales 2016
Table 20 Sales of Bleach: Value 2011-2016
Table 21 Sales of Bleach: % Value Growth 2011-2016
Table 22 NBO Company Shares of Bleach: % Value 2012-2016
Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
Table 24 Forecast Sales of Bleach: Value 2016-2021
Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers and Number of Dishwashers 2011-2016
Table 27 Household Possession of Dishwashers 2011-2016
Category Data
Table 28 Sales of Dishwashing by Category: Value 2011-2016
Table 29 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 31 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 32 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Home Insecticides by Category: Value 2011-2016
Table 35 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 36 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 37 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 38 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 39 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 40 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 41 Household Possession of Washing Machines 2011-2016
Category Data
Table 42 Household Possession and Number of Washing Machines 2011-2016
Table 43 Sales of Laundry Care by Category: Value 2011-2016
Table 44 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 45 Sales of Laundry Aids by Category: Value 2011-2016
Table 46 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 47 Sales of Laundry Detergents by Category: Value 2011-2016
Table 48 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 49 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 50 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 51 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 52 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 53 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 54 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 55 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 56 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Polishes by Category: Value 2011-2016
Table 58 Sales of Polishes by Category: % Value Growth 2011-2016
Table 59 NBO Company Shares of Polishes: % Value 2012-2016
Table 60 LBN Brand Shares of Polishes: % Value 2013-2016
Table 61 Forecast Sales of Polishes by Category: Value 2016-2021
Table 62 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Surface Care by Category: Value 2011-2016
Table 64 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 67 NBO Company Shares of Surface Care: % Value 2012-2016
Table 68 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 71 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Toilet Care by Category: Value 2011-2016
Table 74 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 75 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 76 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 77 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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