Hayat Bulgaria Chemical OOD in Home Care (Bulgaria)

 Published On: Jun, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF

Hayat Bulgaria Chemical is in the process of transforming itself from a manufacturer to an importer of home care products. The company is focused on restructuring and streamlining its operations and reducing its overhead costs. Over the course of the review period, the company’s value share in home care declined due to the lack of sufficient marketing and distribution of its products. At the same time, its position as a mid-priced competitor means that the company faces competition from both...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Hayat Bulgaria Chemical OOD: Key Facts
Summary 2 Hayat Bulgaria Chemical OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hayat Bulgaria Chemical OOD: Competitive Position 2014
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