Henkel AG & Co KGaA in Home Care (World)

 Published On: Jun, 2016 |    No of Pages: 42 |  Published By: Euromonitor | Format: PDF
Henkel is the fifth largest home care manufacturer in the world and the second largest in Western Europe. This profile analyses Henkels strategic efforts to strengthen its position in key categories in mature developed markets, examines its strong product innovation activity, and considers opportunities for expansion in emerging markets.

Henkel AG & Co KGaA in Home Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Henkel AG & Co KGaA in Home Care (World)

Scope of the REport
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
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