Henkel AG & Co KGaA in Home Care (World)

 Published On: May, 2017 |    No of Pages: 66 |  Published By: Euromonitor | Format: PDF
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Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkels strategic efforts to strengthen its key category positions in developed markets (with a specific review of the acquisition of Sun Products in the US in September 2016), and examines Henkels strong product innovation activity by region, the challenges of balancing brand power with acquisition, and considers opportunities for expansion in emerging markets.

Henkel AG & Co KGaA in Home Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Henkel AG & Co KGaA in Home Care (World)
Euromonitor International
May 2017
Scope of the Report
Strategic Evaluation
Competitive Positioning
The Sun Products Acquisition
Market Assessment
Brand Strategy
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