Manulena Lda in Home Care (Portugal)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Manulena Lda aims to maintain its current position in candle air fresheners. In order to achieve this goal, the company is set to continue focusing on innovation by developing its own technologies. However, the company will still face the problem of not being able to increase its unit prices essentially in order to avoid alienating its loyal customer base.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Manulena Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Manulena Lda: Competitive Position 2014


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