Home and Garden in the Netherlands

 Published On: May, 2017 |    No of Pages: 49 |  Published By: Euromonitor | Format: PDF
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Home and garden witnessed another strong performance in 2016 perpetuated by the stable economic conditions in the Netherlands, rising consumer confidence, the falling unemployment rate and a positive movement in the housing market. Consumers who had put off making big purchases during the crisis period before 2014, embarked on major house improvements and renovations, thus spending on home and garden, with the exception of gardening which is recovering at a slower rate. Manufacturers responded w...

Home and Garden in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN THE NETHERLANDS

Executive Summary
Stable Economic Conditions Boost Sales in Home and Garden
Manufacturers Invest in Premium Products in Home and Garden
International Brands Still Dominate But Private Label Is Gaining Value Share
Shifts in Distribution Channels Favour Internet Retailing and Grocery Retailing
Positive Outlook Expected for Home and Garden
Key Trends and Developments
Stable Economy and Positive Movement in Housing Market Supports Growth in Home and Garden
Strong Shift Towards Internet Retailing As Consumers Seek Convenience and Lower Prices
Polarisation in Demand With An Ageing Population and Millennials Both Having An Impact
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Blokker Nederland BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 2 Blokker Nederland BV: Key Facts
Summary 3 Blokker Nederland BV: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 4 Blokker Nederland BV: Private Label Portfolio
Competitive Positioning
Summary 5 Blokker Nederland BV: Competitive Position 2016
Elho International BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 6 Elho International BV: Key Facts
Competitive Positioning
Summary 7 Elho International BV: Competitive Position 2016
Koninklijke Sphinx BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 8 Koninklijke Sphinx BV: Key Facts
Competitive Positioning
Summary 9 Koninklijke Sphinx BV: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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