Easy Argentina SA in Home and Garden (Argentina)

 Published On: May, 2017 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Easy is the leading chain in DIY, home improvement and garden centres in Argentina. The economic crisis interrupted the companys expansion plans in Argentina. The company had a plan for expansion of new stores within the country but decided to postpone it until the economic recession passes. Easy continues to invest in its Its easy, you can¯ campaign, which urges consumers to make repairs themselves at home and thus promote sales at its premises.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Easy Argentina SA: Key Facts
Summary 2 Easy Argentina SA: Operational Indicators
Company Background
Chart 1 Easy Argentina SA: Easy in Buenos Aires (Las Palmas del Pilar)
Internet Strategy
Private Label
Summary 3 Easy Argentina SA: Private Label Portfolio
Competitive Positioning
Summary 4 Easy SA: Competitive Position 2016

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