Massmart Holdings Ltd in Home and Garden (South Africa)

 Published On: Jun, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
Massmart†has been on an expansion drive since its acquisition by US retail giant Wal-Mart in June 2011, which helped to boost the strength of†Massmartís supply chain in South Africa. Massmartís aggressive growth strategy is focused on investment in the supply chain, food retailing, product diversification and footprint expansion. Massmartís four divisions in South Africa are focused on high-volume, low-margin and low-cost distribution of branded consumer products across all income segments.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Massmart Holdings Ltd: Key Facts
Summary 2 Massmart Holdings Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Massmart Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Massmart Holdings Ltd :Competitive Position 2014

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