Home and Garden in Switzerland

 Published On: May, 2017 |    No of Pages: 47 |  Published By: Euromonitor | Format: PDF
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Yet again, home and garden value sales in Switzerland were defined by another year of declining value sales. Whereas home improvement and homewares were able to maintain value sales resulting in static growth, home furnishings and gardening both registered decreasing sales throughout 2016. The “franc shock” continued during 2016, which led to further stiff competition, high levels of discounting and price promotions on a large number of products which suppressed value growth.

Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN SWITZERLAND

Executive Summary
Home and Garden Sales Continue Downward Performance in 2016
Average Unit Prices of Home and Garden Products Continue To Decline
Ikea Dominates Sales in Highly Fragmented Home and Garden
Internet Retailing Registers Most Dynamic Performance
A More Optimistic Outlook for Home and Garden Sales Is Expected
Key Trends and Developments
Strong Swiss Franc Combined With Modest Economic Growth Results in Declining Home and Garden Sales
Home and Gardening Specialist Retailers Continue To See Erosion in Sales
Brand Polarisation Shapes Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Dkb Household Switzerland AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 2 DKB Household Switzerland AG: Key Facts
Competitive Positioning
Summary 3 DKB Household Switzerland: Competitive Position 2016
Hornbach Baumarkt (schweiz) AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 4 Hornbach Baumarkt (Schweiz) AG: Key Facts
Summary 5 Hornbach Baumarkt (Schweiz) AG: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Hornbach Baumarkt (Schweiz) AG: Private Label Portfolio
Competitive Positioning
Summary 7 Hornbach Baumarkt (Schweiz) AG: Competitive Position 2016
Kuhn Rikon AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 8 Kuhn Rikon AG: Key Facts
Competitive Positioning
Summary 9 Kuhn Rikon AG: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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