Home and Garden in Turkey

 Published On: May, 2017 |    No of Pages: 55 |  Published By: Euromonitor | Format: PDF
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Home and garden recorded remarkably slower current value growth in 2016 compared to its performances in 2014 and 2015, which was as a consequence of the tumultuous economic situation during the year and the uncertain economic outlook in the country. As a result, a significant number of home and garden manufacturers, particularly domestic indoor furniture producers, increased their focus on expanding their export networks at the end of the review period to balance the uncertainties on the domesti...

Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN TURKEY

Executive Summary
Home and Garden Registers Slow Value Growth in 2016
Fierce Price Competition Hampers Value Growth
Domestic Manufacturers Continue To Be Significant
Stronger Presence of Home and Garden Across Various Retail Channels
Positive Outlook for Home and Garden Over the Forecast Period
Key Trends and Developments
Worsening Economy Hinders Growth of Home and Garden
Sales Through Discounters and Internet Retailing Are on the Rise
Changing Consumer Trends Positively Affect Branded Product Sales
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Chart 1 Bernardo Paz San ve Dis Tic Ltd Sti: Bernardo, homewares and home furnishings retailing in Izmir
Chart 2 EHM Magazacilik San ve Tic AS: English Home, homewares and home furnishings retailing in Izmir
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Betek Boya Ve Kimya San As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 2 Betek Boya ve Kimya San AS: Key Facts
Summary 3 Betek Boya ve Kimya San AS: Operational Indicators
Competitive Positioning
Summary 4 Betek Boya ve Kimya San AS: Competitive Position 2016
Koçtas Yapi Marketleri Ticaret As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 5 Koçtas Yapi Marketleri Ticaret AS: Key Facts
Summary 6 Koçtas Yapi Marketleri Ticaret AS: Operational Indicators
Company Background
Chart 3 Koçtas Yapi Marketleri Ticaret AS: Koçtas in Izmir
Internet Strategy
Private Label
Summary 7 Koçtas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 8 Koçtas Yapi Marketleri Ticaret AS: Competitive Position 2016
Zorlu Holding As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 9 Zorlu Holding AS: Key Facts
Competitive Positioning
Summary 10 Zorlu Holding AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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