Betek Boya ve Kimya San AS in Home and Garden (Turkey)

 Published On: Jul, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The company is looking to strengthen its position in home paint by investing significant amounts in marketing communications and advertising activities and through new product developments. For this purpose, the company introduced a new concept named Renxmatik, which is an in-store colour adjustment device that mixes paint to a customers desired colour tone. It setup its devices in the stores of numerous contracted dealers across the country in 2015.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Betek Boya ve Kimya San AS: Key Facts
Summary 2 Betek Boya ve Kimya San AS: Operational Indicators
Competitive Positioning
Summary 3 Betek Boya ve Kimya San AS: Competitive Position 2015
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