Home and Garden in Germany

 Published On: May, 2017 |    No of Pages: 55 |  Published By: Euromonitor | Format: PDF
As in the previous year, home and garden in Germany continued its growth trend in 2016, resulting from the favourable economic environment and emerging consumer trends. Growth in the market was especially supported by the continuously low interest rates in Germany. As a consequence, consumers were likely to spend money rather than saving it in a bank account. This development led to a growing trend towards expensive, high-quality products, particularly regarding bedroom and kitchen furniture in...

Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN GERMANY

Executive Summary
Low Interest Rates Lead To Higher Spending Within Home and Garden
Ikea Enjoys A Strong Lead As the Go-to Store Within Home and Garden
Internet Retailing Continues To See Growth in Home and Garden
Home and Garden Is Expected To Continue To See Value Growth
Key Trends and Developments
Positive Economy With Low Interest Rates Props Value Growth
Multi-channel Strategy Becomes Crucial With the Rise of Internet Retailing
Changing Lifestyles Shift Consumers' Emphasis To the Kitchen and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2011-2016
Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Gardena Deutschland GmbH in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 2 Gardena Deutschland GmbH: Key Facts
Summary 3 Gardena Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 4 Gardena Deutschland GmbH: Competitive Position 2016
Ikea Deutschland GmbH & Co Kg in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 5 Ikea Deutschland GmbH & Co KG: Key Facts
Summary 6 Ikea Deutschland GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 7 Ikea Deutschland GmbH & Co KG: Competitive Position 2016
Obi GmbH & Co Deutschland Kg in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 8 OBI GmbH & Co Deutschland KG: Key Facts
Summary 9 OBI GmbH & Co Deutschland KG: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 10 OBI GmbH & Co Deutschland KG: Private Label Portfolio
Competitive Positioning
Summary 11 OBI GmbH & Co Deutschland KG: Competitive Position 2016
Villeroy & Boch AG in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 12 Villeroy & Boch AG: Key Facts
Summary 13 Villeroy & Boch AG: Operational Indicators
Competitive Positioning
Summary 14 Villeroy & Boch: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2011-2016
Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Gardening: % Value 2012-2016
Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
Table 12 Distribution of Gardening by Format: % Value 2011-2016
Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2011-2016
Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2011-2016
Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2011-2016
Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
Table 32 Sales of Homewares by Material: % Value 2011-2016
Table 33 NBO Company Shares of Homewares: % Value 2012-2016
Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
Table 35 Distribution of Homewares by Format: % Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021

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