Home Care in the US

 Published On: Jan, 2017 |    No of Pages: 75 |  Published By: Euromonitor | Format: PDF
Request Free Sample
The positive value sales performance seen in 2015 continued through into 2016. Home care increased by 1% in current value terms in 2016, with air care in particular seeing strong growth. Overall, the truth is that Americans are cleaning less and getting less dirty. Therefore, it is up to manufacturers to innovate to drive sales, particularly when considering that the US home care industry is saturated due to a combination of product ubiquity, commoditisation and the ongoing battle on pricing.

Euromonitor International's Home Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN THE US

Executive Summary
Positive 2015 Performance Continues Into 2016
Value Redefined
Henkel Completes Purchase of Sun Products in Major US Acquisition
Technology Impacts Distribution Channels
the Maturity of the Industry Takes Its Toll on Sales
Key Trends and Developments
Product and Packaging Innovation Boosted by Safety Concerns
Innovation in Laundry Care Influenced by Demographics
Internet and Sustainability Trends in Home Care Expected To Continue
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 2 The Clorox Co: Key Facts
Summary 3 The Clorox Co: Operational Indicators
Competitive Positioning
Summary 4 The Clorox Co: Competitive Position 2016
Procter & Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 5 The Procter & Gamble Co: Key Facts
Summary 6 The Procter & Gamble Co: Operational Indicators
Competitive Positioning
Summary 7 The Procter & Gamble Company: Competitive Position 2016
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser Inc: Key Facts
Summary 9 Reckitt Benckiser Inc: Operational Indicators
Competitive Positioning
Summary 10 Reckitt Benckiser Inc: Competitive Position 2016
SC Johnson & Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 11 SC Johnson & Son Inc: Key Facts
Competitive Positioning
Summary 12 SC Johnson & Son Inc: Competitive Position 2016
Sun Products Corp, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 13 The Sun Products Corp: Key Facts
Competitive Positioning
Summary 14 The Sun Products Corp: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach Usage: % of Volume Sales 2015-2016
Table 20 Sales of Bleach: Value 2011-2016
Table 21 Sales of Bleach: % Value Growth 2011-2016
Table 22 NBO Company Shares of Bleach: % Value 2012-2016
Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
Table 24 Forecast Sales of Bleach: Value 2016-2021
Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2011-2016
Category Data
Table 27 Sales of Dishwashing by Category: Value 2011-2016
Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2011-2016
Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 40 Household Possession of Washing Machines 2011-2016
Category Data
Table 41 Sales of Laundry Care by Category: Value 2011-2016
Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 43 Sales of Laundry Aids by Category: Value 2011-2016
Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 47 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 48 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 49 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 50 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 51 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 52 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 53 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 54 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Polishes by Category: Value 2011-2016
Table 57 Sales of Polishes by Category: % Value Growth 2011-2016
Table 58 NBO Company Shares of Polishes: % Value 2012-2016
Table 59 LBN Brand Shares of Polishes: % Value 2013-2016
Table 60 Forecast Sales of Polishes by Category: Value 2016-2021
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Surface Care by Category: Value 2011-2016
Table 63 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 66 NBO Company Shares of Surface Care: % Value 2012-2016
Table 67 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 70 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Toilet Care by Category: Value 2011-2016
Table 73 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 74 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 75 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 76 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.