The 2016-2021 Outlook for Tufted Carpet and Rugs in Greater China

 Published On: Apr, 2015 |    No of Pages: 145 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for tufted carpet and rugs across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for tufted carpet and rugs.

This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 15
1.4.3 Methodology 16
2 SUMMARY OF FINDINGS 18
2.1 The Latent Demand in Greater China 18
2.2 Top 100 Cities Sorted By Rank 19
3 ANHUI 23
3.1 Latent Demand by Year - Anhui 23
3.2 Cities Sorted by Rank - Anhui 24
3.3 Cities Sorted Alphabetically - Anhui 25
4 BEIJING 27
4.1 Latent Demand by Year - Beijing 27
4.2 Cities Sorted by Rank - Beijing 28
4.3 Cities Sorted Alphabetically - Beijing 28
5 CHONGQING 29
5.1 Latent Demand by Year - Chongqing 29
5.2 Cities Sorted by Rank - Chongqing 30
5.3 Cities Sorted Alphabetically - Chongqing 31
6 FUJIAN 32
6.1 Latent Demand by Year - Fujian 32
6.2 Cities Sorted by Rank - Fujian 33
6.3 Cities Sorted Alphabetically - Fujian 34
7 GANSU 36
7.1 Latent Demand by Year - Gansu 36
7.2 Cities Sorted by Rank - Gansu 37
7.3 Cities Sorted Alphabetically - Gansu 38
8 GUANGDONG 39
8.1 Latent Demand by Year - Guangdong 39
8.2 Cities Sorted by Rank - Guangdong 40
8.3 Cities Sorted Alphabetically - Guangdong 42
9 GUANGXI 45
9.1 Latent Demand by Year - Guangxi 45
9.2 Cities Sorted by Rank - Guangxi 46
9.3 Cities Sorted Alphabetically - Guangxi 47
10 GUIZHOU 48
10.1 Latent Demand by Year - Guizhou 48
10.2 Cities Sorted by Rank - Guizhou 49
10.3 Cities Sorted Alphabetically - Guizhou 50
11 HAINAN 51
11.1 Latent Demand by Year - Hainan 51
11.2 Cities Sorted by Rank - Hainan 52
11.3 Cities Sorted Alphabetically - Hainan 53
12 HEBEI 54
12.1 Latent Demand by Year - Hebei 54
12.2 Cities Sorted by Rank - Hebei 55
12.3 Cities Sorted Alphabetically - Hebei 56
13 HEILONGJIANG 57
13.1 Latent Demand by Year - Heilongjiang 57
13.2 Cities Sorted by Rank - Heilongjiang 58
13.3 Cities Sorted Alphabetically - Heilongjiang 60
14 HENAN 62
14.1 Latent Demand by Year - Henan 62
14.2 Cities Sorted by Rank - Henan 63
14.3 Cities Sorted Alphabetically - Henan 65
15 HONG KONG 67
15.1 Latent Demand by Year - Hong Kong 67
15.2 Cities Sorted by Rank - Hong Kong 68
15.3 Cities Sorted Alphabetically - Hong Kong 69
16 HUBEI 70
16.1 Latent Demand by Year - Hubei 70
16.2 Cities Sorted by Rank - Hubei 71
16.3 Cities Sorted Alphabetically - Hubei 73
17 HUNAN 75
17.1 Latent Demand by Year - Hunan 75
17.2 Cities Sorted by Rank - Hunan 76
17.3 Cities Sorted Alphabetically - Hunan 78
18 JIANGSU 80
18.1 Latent Demand by Year - Jiangsu 80
18.2 Cities Sorted by Rank - Jiangsu 81
18.3 Cities Sorted Alphabetically - Jiangsu 83
19 JIANGXI 85
19.1 Latent Demand by Year - Jiangxi 85
19.2 Cities Sorted by Rank - Jiangxi 86
19.3 Cities Sorted Alphabetically - Jiangxi 87
20 JILIN 89
20.1 Latent Demand by Year - Jilin 89
20.2 Cities Sorted by Rank - Jilin 90
20.3 Cities Sorted Alphabetically - Jilin 91
21 LIAONING 93
21.1 Latent Demand by Year - Liaoning 93
21.2 Cities Sorted by Rank - Liaoning 94
21.3 Cities Sorted Alphabetically - Liaoning 95
22 MACAU 97
22.1 Latent Demand by Year - Macau 97
22.2 Cities Sorted by Rank - Macau 98
22.3 Cities Sorted Alphabetically - Macau 98
23 NEI MONGGOL 99
23.1 Latent Demand by Year - Nei Monggol 99
23.2 Cities Sorted by Rank - Nei Monggol 100
23.3 Cities Sorted Alphabetically - Nei Monggol 101
24 NINGXIA 102
24.1 Latent Demand by Year - Ningxia 102
24.2 Cities Sorted by Rank - Ningxia 103
24.3 Cities Sorted Alphabetically - Ningxia 103
25 QINGHAI 104
25.1 Latent Demand by Year - Qinghai 104
25.2 Cities Sorted by Rank - Qinghai 105
25.3 Cities Sorted Alphabetically - Qinghai 105
26 SHAANXI 106
26.1 Latent Demand by Year - Shaanxi 106
26.2 Cities Sorted by Rank - Shaanxi 107
26.3 Cities Sorted Alphabetically - Shaanxi 108
27 SHANDONG 109
27.1 Latent Demand by Year - Shandong 109
27.2 Cities Sorted by Rank - Shandong 110
27.3 Cities Sorted Alphabetically - Shandong 112
28 SHANGHAI 114
28.1 Latent Demand by Year - Shanghai 114
28.2 Cities Sorted by Rank - Shanghai 115
28.3 Cities Sorted Alphabetically - Shanghai 115
29 SHANXI 116
29.1 Latent Demand by Year - Shanxi 116
29.2 Cities Sorted by Rank - Shanxi 117
29.3 Cities Sorted Alphabetically - Shanxi 118
30 SICHUAN 119
30.1 Latent Demand by Year - Sichuan 119
30.2 Cities Sorted by Rank - Sichuan 120
30.3 Cities Sorted Alphabetically - Sichuan 122
31 TAIWAN 124
31.1 Latent Demand by Year - Taiwan 124
31.2 Cities Sorted by Rank - Taiwan 125
31.3 Cities Sorted Alphabetically - Taiwan 127
32 TIANJIN 130
32.1 Latent Demand by Year - Tianjin 130
32.2 Cities Sorted by Rank - Tianjin 131
32.3 Cities Sorted Alphabetically - Tianjin 131
33 XINJIANG UYGUR 132
33.1 Latent Demand by Year - Xinjiang Uygur 132
33.2 Cities Sorted by Rank - Xinjiang Uygur 133
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 134
34 XIZANG [THIBET] 135
34.1 Latent Demand by Year - Xizang [Thibet] 135
34.2 Cities Sorted by Rank - Xizang [Thibet] 136
34.3 Cities Sorted Alphabetically - Xizang [Thibet] 136
35 YUNNAN 137
35.1 Latent Demand by Year - Yunnan 137
35.2 Cities Sorted by Rank - Yunnan 138
35.3 Cities Sorted Alphabetically - Yunnan 139
36 ZHEJIANG 140
36.1 Latent Demand by Year - Zhejiang 140
36.2 Cities Sorted by Rank - Zhejiang 141
36.3 Cities Sorted Alphabetically - Zhejiang 142
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 144
37.1 Disclaimers & Safe Harbor 144
37.2 User Agreement Provisions 145

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