The 2016-2021 Outlook for Unpainted and Finished Ready-To-Assemble Wood Household Seating Sold in Kits Excluding Custom Furniture Sold at Retail Directly to the Customer in Greater China

 Published On: Apr, 2015 |    No of Pages: 146 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for unpainted and finished ready-to-assemble wood household seating sold in kits excluding custom furniture sold at retail directly to the customer across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others.

This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 The Latent Demand in Greater China 17
2.2 Top 100 Cities Sorted By Rank 19
3 ANHUI 22
3.1 Latent Demand by Year - Anhui 22
3.2 Cities Sorted by Rank - Anhui 23
3.3 Cities Sorted Alphabetically - Anhui 24
4 BEIJING 26
4.1 Latent Demand by Year - Beijing 26
4.2 Cities Sorted by Rank - Beijing 27
4.3 Cities Sorted Alphabetically - Beijing 27
5 CHONGQING 28
5.1 Latent Demand by Year - Chongqing 28
5.2 Cities Sorted by Rank - Chongqing 29
5.3 Cities Sorted Alphabetically - Chongqing 30
6 FUJIAN 31
6.1 Latent Demand by Year - Fujian 31
6.2 Cities Sorted by Rank - Fujian 32
6.3 Cities Sorted Alphabetically - Fujian 33
7 GANSU 35
7.1 Latent Demand by Year - Gansu 35
7.2 Cities Sorted by Rank - Gansu 36
7.3 Cities Sorted Alphabetically - Gansu 37
8 GUANGDONG 38
8.1 Latent Demand by Year - Guangdong 38
8.2 Cities Sorted by Rank - Guangdong 39
8.3 Cities Sorted Alphabetically - Guangdong 41
9 GUANGXI 44
9.1 Latent Demand by Year - Guangxi 44
9.2 Cities Sorted by Rank - Guangxi 45
9.3 Cities Sorted Alphabetically - Guangxi 46
10 GUIZHOU 47
10.1 Latent Demand by Year - Guizhou 47
10.2 Cities Sorted by Rank - Guizhou 48
10.3 Cities Sorted Alphabetically - Guizhou 49
11 HAINAN 50
11.1 Latent Demand by Year - Hainan 50
11.2 Cities Sorted by Rank - Hainan 51
11.3 Cities Sorted Alphabetically - Hainan 52
12 HEBEI 53
12.1 Latent Demand by Year - Hebei 53
12.2 Cities Sorted by Rank - Hebei 54
12.3 Cities Sorted Alphabetically - Hebei 55
13 HEILONGJIANG 57
13.1 Latent Demand by Year - Heilongjiang 57
13.2 Cities Sorted by Rank - Heilongjiang 58
13.3 Cities Sorted Alphabetically - Heilongjiang 60
14 HENAN 62
14.1 Latent Demand by Year - Henan 62
14.2 Cities Sorted by Rank - Henan 63
14.3 Cities Sorted Alphabetically - Henan 65
15 HONG KONG 67
15.1 Latent Demand by Year - Hong Kong 67
15.2 Cities Sorted by Rank - Hong Kong 68
15.3 Cities Sorted Alphabetically - Hong Kong 69
16 HUBEI 70
16.1 Latent Demand by Year - Hubei 70
16.2 Cities Sorted by Rank - Hubei 71
16.3 Cities Sorted Alphabetically - Hubei 73
17 HUNAN 75
17.1 Latent Demand by Year - Hunan 75
17.2 Cities Sorted by Rank - Hunan 76
17.3 Cities Sorted Alphabetically - Hunan 78
18 JIANGSU 80
18.1 Latent Demand by Year - Jiangsu 80
18.2 Cities Sorted by Rank - Jiangsu 81
18.3 Cities Sorted Alphabetically - Jiangsu 83
19 JIANGXI 85
19.1 Latent Demand by Year - Jiangxi 85
19.2 Cities Sorted by Rank - Jiangxi 86
19.3 Cities Sorted Alphabetically - Jiangxi 87
20 JILIN 89
20.1 Latent Demand by Year - Jilin 89
20.2 Cities Sorted by Rank - Jilin 90
20.3 Cities Sorted Alphabetically - Jilin 92
21 LIAONING 94
21.1 Latent Demand by Year - Liaoning 94
21.2 Cities Sorted by Rank - Liaoning 95
21.3 Cities Sorted Alphabetically - Liaoning 97
22 MACAU 99
22.1 Latent Demand by Year - Macau 99
22.2 Cities Sorted by Rank - Macau 100
22.3 Cities Sorted Alphabetically - Macau 100
23 NEI MONGGOL 101
23.1 Latent Demand by Year - Nei Monggol 101
23.2 Cities Sorted by Rank - Nei Monggol 102
23.3 Cities Sorted Alphabetically - Nei Monggol 103
24 NINGXIA 104
24.1 Latent Demand by Year - Ningxia 104
24.2 Cities Sorted by Rank - Ningxia 105
24.3 Cities Sorted Alphabetically - Ningxia 105
25 QINGHAI 106
25.1 Latent Demand by Year - Qinghai 106
25.2 Cities Sorted by Rank - Qinghai 107
25.3 Cities Sorted Alphabetically - Qinghai 107
26 SHAANXI 108
26.1 Latent Demand by Year - Shaanxi 108
26.2 Cities Sorted by Rank - Shaanxi 109
26.3 Cities Sorted Alphabetically - Shaanxi 110
27 SHANDONG 111
27.1 Latent Demand by Year - Shandong 111
27.2 Cities Sorted by Rank - Shandong 112
27.3 Cities Sorted Alphabetically - Shandong 114
28 SHANGHAI 116
28.1 Latent Demand by Year - Shanghai 116
28.2 Cities Sorted by Rank - Shanghai 117
28.3 Cities Sorted Alphabetically - Shanghai 117
29 SHANXI 118
29.1 Latent Demand by Year - Shanxi 118
29.2 Cities Sorted by Rank - Shanxi 119
29.3 Cities Sorted Alphabetically - Shanxi 120
30 SICHUAN 121
30.1 Latent Demand by Year - Sichuan 121
30.2 Cities Sorted by Rank - Sichuan 122
30.3 Cities Sorted Alphabetically - Sichuan 123
31 TAIWAN 125
31.1 Latent Demand by Year - Taiwan 125
31.2 Cities Sorted by Rank - Taiwan 126
31.3 Cities Sorted Alphabetically - Taiwan 128
32 TIANJIN 131
32.1 Latent Demand by Year - Tianjin 131
32.2 Cities Sorted by Rank - Tianjin 132
32.3 Cities Sorted Alphabetically - Tianjin 132
33 XINJIANG UYGUR 133
33.1 Latent Demand by Year - Xinjiang Uygur 133
33.2 Cities Sorted by Rank - Xinjiang Uygur 134
33.3 Cities Sorted Alphabetically - Xinjiang Uygur 135
34 XIZANG [THIBET] 136
34.1 Latent Demand by Year - Xizang [Thibet] 136
34.2 Cities Sorted by Rank - Xizang [Thibet] 137
34.3 Cities Sorted Alphabetically - Xizang [Thibet] 137
35 YUNNAN 138
35.1 Latent Demand by Year - Yunnan 138
35.2 Cities Sorted by Rank - Yunnan 139
35.3 Cities Sorted Alphabetically - Yunnan 140
36 ZHEJIANG 141
36.1 Latent Demand by Year - Zhejiang 141
36.2 Cities Sorted by Rank - Zhejiang 142
36.3 Cities Sorted Alphabetically - Zhejiang 143
37 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 145
37.1 Disclaimers & Safe Harbor 145
37.2 User Agreement Provisions 146

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