The 2016-2021 Outlook for Non-Upholstered Household Furniture Made of Rattan, Reed, Wicker, and Willow in the United States

 Published On: Apr, 2015 |    No of Pages: 713 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for non-upholstered household furniture made of rattan, reed, wicker, and willow across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,100 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for non-upholstered household furniture made of rattan, reed, wicker, and willow. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for non-upholstered household furniture made of rattan, reed, wicker, and willow in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 20
3.3 Cities Sorted by Rank - Alaska 21
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 24
3.6 Cities Sorted by Rank - California 25
3.7 Cities Sorted by Zipcode - California 45
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 69
3.11 Latent Demand by Year - Nevada 71
3.12 Cities Sorted by Rank - Nevada 72
3.13 Cities Sorted by Zipcode - Nevada 73
3.14 Latent Demand by Year - Oregon 75
3.15 Cities Sorted by Rank - Oregon 76
3.16 Cities Sorted by Zipcode - Oregon 80
3.17 Latent Demand by Year - Washington 85
3.18 Cities Sorted by Rank - Washington 86
3.19 Cities Sorted by Zipcode - Washington 94
4 GREAT LAKES 102
4.1 Executive Summary 102
4.2 Latent Demand by Year - Illinois 103
4.3 Cities Sorted by Rank - Illinois 104
4.4 Cities Sorted by Zipcode - Illinois 117
4.5 Latent Demand by Year - Indiana 129
4.6 Cities Sorted by Rank - Indiana 130
4.7 Cities Sorted by Zipcode - Indiana 137
4.8 Latent Demand by Year - Michigan 144
4.9 Cities Sorted by Rank - Michigan 145
4.10 Cities Sorted by Zipcode - Michigan 154
4.11 Latent Demand by Year - Ohio 164
4.12 Cities Sorted by Rank - Ohio 165
4.13 Cities Sorted by Zipcode - Ohio 179
4.14 Latent Demand by Year - Wisconsin 193
4.15 Cities Sorted by Rank - Wisconsin 194
4.16 Cities Sorted by Zipcode - Wisconsin 204
5 MID-ATLANTIC 214
5.1 Executive Summary 214
5.2 Latent Demand by Year - Delaware 215
5.3 Cities Sorted by Rank - Delaware 216
5.4 Cities Sorted by Zipcode - Delaware 217
5.5 Latent Demand by Year - District of Columbia 218
5.6 Cities Sorted by Rank - District of Columbia 220
5.7 Cities Sorted by Zipcode - District of Columbia 220
5.8 Latent Demand by Year - Maryland 221
5.9 Cities Sorted by Rank - Maryland 222
5.10 Cities Sorted by Zipcode - Maryland 229
5.11 Latent Demand by Year - New Jersey 236
5.12 Cities Sorted by Rank - New Jersey 237
5.13 Cities Sorted by Zipcode - New Jersey 247
5.14 Latent Demand by Year - New York 257
5.15 Cities Sorted by Rank - New York 258
5.16 Cities Sorted by Zipcode - New York 281
5.17 Latent Demand by Year - Pennsylvania 304
5.18 Cities Sorted by Rank - Pennsylvania 305
5.19 Cities Sorted by Zipcode - Pennsylvania 322
6 NEW ENGLAND 339
6.1 Executive Summary 339
6.2 Latent Demand by Year - Connecticut 340
6.3 Cities Sorted by Rank - Connecticut 341
6.4 Cities Sorted by Zipcode - Connecticut 346
6.5 Latent Demand by Year - Maine 351
6.6 Cities Sorted by Rank - Maine 352
6.7 Cities Sorted by Zipcode - Maine 357
6.8 Latent Demand by Year - Massachusetts 362
6.9 Cities Sorted by Rank - Massachusetts 363
6.10 Cities Sorted by Zipcode - Massachusetts 372
6.11 Latent Demand by Year - New Hampshire 381
6.12 Cities Sorted by Rank - New Hampshire 382
6.13 Cities Sorted by Zipcode - New Hampshire 386
6.14 Latent Demand by Year - Rhode Island 390
6.15 Cities Sorted by Rank - Rhode Island 391
6.16 Cities Sorted by Zipcode - Rhode Island 392
6.17 Latent Demand by Year - Vermont 394
6.18 Cities Sorted by Rank - Vermont 395
6.19 Cities Sorted by Zipcode - Vermont 398
7 PLAINS 401
7.1 Executive Summary 401
7.2 Latent Demand by Year - Iowa 402
7.3 Cities Sorted by Rank - Iowa 403
7.4 Cities Sorted by Zipcode - Iowa 408
7.5 Latent Demand by Year - Kansas 414
7.6 Cities Sorted by Rank - Kansas 415
7.7 Cities Sorted by Zipcode - Kansas 418
7.8 Latent Demand by Year - Minnesota 422
7.9 Cities Sorted by Rank - Minnesota 423
7.10 Cities Sorted by Zipcode - Minnesota 430
7.11 Latent Demand by Year - Missouri 437
7.12 Cities Sorted by Rank - Missouri 438
7.13 Cities Sorted by Zipcode - Missouri 445
7.14 Latent Demand by Year - Nebraska 452
7.15 Cities Sorted by Rank - Nebraska 453
7.16 Cities Sorted by Zipcode - Nebraska 455
7.17 Latent Demand by Year - North Dakota 458
7.18 Cities Sorted by Rank - North Dakota 459
7.19 Cities Sorted by Zipcode - North Dakota 460
7.20 Latent Demand by Year - South Dakota 461
7.21 Cities Sorted by Rank - South Dakota 462
7.22 Cities Sorted by Zipcode - South Dakota 463
8 ROCKIES 465
8.1 Executive Summary 465
8.2 Latent Demand by Year - Colorado 466
8.3 Cities Sorted by Rank - Colorado 467
8.4 Cities Sorted by Zipcode - Colorado 471
8.5 Latent Demand by Year - Idaho 476
8.6 Cities Sorted by Rank - Idaho 477
8.7 Cities Sorted by Zipcode - Idaho 479
8.8 Latent Demand by Year - Montana 481
8.9 Cities Sorted by Rank - Montana 482
8.10 Cities Sorted by Zipcode - Montana 484
8.11 Latent Demand by Year - Utah 486
8.12 Cities Sorted by Rank - Utah 487
8.13 Cities Sorted by Zipcode - Utah 490
8.14 Latent Demand by Year - Wyoming 493
8.15 Cities Sorted by Rank - Wyoming 494
8.16 Cities Sorted by Zipcode - Wyoming 495
9 SOUTHEAST 497
9.1 Executive Summary 497
9.2 Latent Demand by Year - Alabama 498
9.3 Cities Sorted by Rank - Alabama 499
9.4 Cities Sorted by Zipcode - Alabama 505
9.5 Latent Demand by Year - Arkansas 510
9.6 Cities Sorted by Rank - Arkansas 511
9.7 Cities Sorted by Zipcode - Arkansas 515
9.8 Latent Demand by Year - Florida 519
9.9 Cities Sorted by Rank - Florida 520
9.10 Cities Sorted by Zipcode - Florida 536
9.11 Latent Demand by Year - Georgia 553
9.12 Cities Sorted by Rank - Georgia 554
9.13 Cities Sorted by Zipcode - Georgia 561
9.14 Latent Demand by Year - Kentucky 568
9.15 Cities Sorted by Rank - Kentucky 569
9.16 Cities Sorted by Zipcode - Kentucky 574
9.17 Latent Demand by Year - Louisiana 578
9.18 Cities Sorted by Rank - Louisiana 579
9.19 Cities Sorted by Zipcode - Louisiana 584
9.20 Latent Demand by Year - Mississippi 589
9.21 Cities Sorted by Rank - Mississippi 590
9.22 Cities Sorted by Zipcode - Mississippi 593
9.23 Latent Demand by Year - North Carolina 597
9.24 Cities Sorted by Rank - North Carolina 598
9.25 Cities Sorted by Zipcode - North Carolina 606
9.26 Latent Demand by Year - South Carolina 614
9.27 Cities Sorted by Rank - South Carolina 615
9.28 Cities Sorted by Zipcode - South Carolina 620
9.29 Latent Demand by Year - Tennessee 625
9.30 Cities Sorted by Rank - Tennessee 626
9.31 Cities Sorted by Zipcode - Tennessee 632
9.32 Latent Demand by Year - Virginia 637
9.33 Cities Sorted by Rank - Virginia 638
9.34 Cities Sorted by Zipcode - Virginia 643
9.35 Latent Demand by Year - West Virginia 648
9.36 Cities Sorted by Rank - West Virginia 649
9.37 Cities Sorted by Zipcode - West Virginia 651
10 SOUTHWEST 654
10.1 Executive Summary 654
10.2 Latent Demand by Year - Arizona 655
10.3 Cities Sorted by Rank - Arizona 656
10.4 Cities Sorted by Zipcode - Arizona 659
10.5 Latent Demand by Year - New Mexico 662
10.6 Cities Sorted by Rank - New Mexico 663
10.7 Cities Sorted by Zipcode - New Mexico 665
10.8 Latent Demand by Year - Oklahoma 668
10.9 Cities Sorted by Rank - Oklahoma 669
10.10 Cities Sorted by Zipcode - Oklahoma 673
10.11 Latent Demand by Year - Texas 677
10.12 Cities Sorted by Rank - Texas 678
10.13 Cities Sorted by Zipcode - Texas 695
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 712
11.1 Disclaimers & Safe Harbor 712
11.2 ICON Group International, Inc. User Agreement Provisions 713

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