The 2016-2021 Outlook for Paper Wallcoverings with Less Than 2 Mm of Coating in the United States

 Published On: Apr, 2015 |    No of Pages: 655 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for paper wallcoverings with less than 2 mm of coating across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 11,400 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for paper wallcoverings with less than 2 mm of coating. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for paper wallcoverings with less than 2 mm of coating in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 18
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 23
3.5 Latent Demand by Year - California 25
3.6 Cities Sorted by Rank - California 26
3.7 Cities Sorted by Zipcode - California 45
3.8 Latent Demand by Year - Hawaii 65
3.9 Cities Sorted by Rank - Hawaii 66
3.10 Cities Sorted by Zipcode - Hawaii 68
3.11 Latent Demand by Year - Nevada 70
3.12 Cities Sorted by Rank - Nevada 71
3.13 Cities Sorted by Zipcode - Nevada 72
3.14 Latent Demand by Year - Oregon 73
3.15 Cities Sorted by Rank - Oregon 74
3.16 Cities Sorted by Zipcode - Oregon 77
3.17 Latent Demand by Year - Washington 82
3.18 Cities Sorted by Rank - Washington 83
3.19 Cities Sorted by Zipcode - Washington 90
4 GREAT LAKES 97
4.1 Executive Summary 97
4.2 Latent Demand by Year - Illinois 99
4.3 Cities Sorted by Rank - Illinois 100
4.4 Cities Sorted by Zipcode - Illinois 112
4.5 Latent Demand by Year - Indiana 125
4.6 Cities Sorted by Rank - Indiana 126
4.7 Cities Sorted by Zipcode - Indiana 131
4.8 Latent Demand by Year - Michigan 138
4.9 Cities Sorted by Rank - Michigan 139
4.10 Cities Sorted by Zipcode - Michigan 147
4.11 Latent Demand by Year - Ohio 155
4.12 Cities Sorted by Rank - Ohio 156
4.13 Cities Sorted by Zipcode - Ohio 167
4.14 Latent Demand by Year - Wisconsin 180
4.15 Cities Sorted by Rank - Wisconsin 181
4.16 Cities Sorted by Zipcode - Wisconsin 188
5 MID-ATLANTIC 196
5.1 Executive Summary 196
5.2 Latent Demand by Year - Delaware 198
5.3 Cities Sorted by Rank - Delaware 199
5.4 Cities Sorted by Zipcode - Delaware 200
5.5 Latent Demand by Year - District of Columbia 201
5.6 Cities Sorted by Rank - District of Columbia 202
5.7 Cities Sorted by Zipcode - District of Columbia 202
5.8 Latent Demand by Year - Maryland 203
5.9 Cities Sorted by Rank - Maryland 204
5.10 Cities Sorted by Zipcode - Maryland 210
5.11 Latent Demand by Year - New Jersey 217
5.12 Cities Sorted by Rank - New Jersey 218
5.13 Cities Sorted by Zipcode - New Jersey 227
5.14 Latent Demand by Year - New York 238
5.15 Cities Sorted by Rank - New York 239
5.16 Cities Sorted by Zipcode - New York 259
5.17 Latent Demand by Year - Pennsylvania 279
5.18 Cities Sorted by Rank - Pennsylvania 280
5.19 Cities Sorted by Zipcode - Pennsylvania 296
6 NEW ENGLAND 313
6.1 Executive Summary 313
6.2 Latent Demand by Year - Connecticut 315
6.3 Cities Sorted by Rank - Connecticut 316
6.4 Cities Sorted by Zipcode - Connecticut 320
6.5 Latent Demand by Year - Maine 326
6.6 Cities Sorted by Rank - Maine 327
6.7 Cities Sorted by Zipcode - Maine 330
6.8 Latent Demand by Year - Massachusetts 334
6.9 Cities Sorted by Rank - Massachusetts 335
6.10 Cities Sorted by Zipcode - Massachusetts 343
6.11 Latent Demand by Year - New Hampshire 351
6.12 Cities Sorted by Rank - New Hampshire 352
6.13 Cities Sorted by Zipcode - New Hampshire 355
6.14 Latent Demand by Year - Rhode Island 358
6.15 Cities Sorted by Rank - Rhode Island 359
6.16 Cities Sorted by Zipcode - Rhode Island 360
6.17 Latent Demand by Year - Vermont 361
6.18 Cities Sorted by Rank - Vermont 362
6.19 Cities Sorted by Zipcode - Vermont 364
7 PLAINS 366
7.1 Executive Summary 366
7.2 Latent Demand by Year - Iowa 368
7.3 Cities Sorted by Rank - Iowa 369
7.4 Cities Sorted by Zipcode - Iowa 373
7.5 Latent Demand by Year - Kansas 378
7.6 Cities Sorted by Rank - Kansas 379
7.7 Cities Sorted by Zipcode - Kansas 382
7.8 Latent Demand by Year - Minnesota 385
7.9 Cities Sorted by Rank - Minnesota 386
7.10 Cities Sorted by Zipcode - Minnesota 392
7.11 Latent Demand by Year - Missouri 399
7.12 Cities Sorted by Rank - Missouri 400
7.13 Cities Sorted by Zipcode - Missouri 406
7.14 Latent Demand by Year - Nebraska 412
7.15 Cities Sorted by Rank - Nebraska 413
7.16 Cities Sorted by Zipcode - Nebraska 415
7.17 Latent Demand by Year - North Dakota 417
7.18 Cities Sorted by Rank - North Dakota 418
7.19 Cities Sorted by Zipcode - North Dakota 419
7.20 Latent Demand by Year - South Dakota 420
7.21 Cities Sorted by Rank - South Dakota 421
7.22 Cities Sorted by Zipcode - South Dakota 422
8 ROCKIES 423
8.1 Executive Summary 423
8.2 Latent Demand by Year - Colorado 424
8.3 Cities Sorted by Rank - Colorado 425
8.4 Cities Sorted by Zipcode - Colorado 429
8.5 Latent Demand by Year - Idaho 433
8.6 Cities Sorted by Rank - Idaho 434
8.7 Cities Sorted by Zipcode - Idaho 435
8.8 Latent Demand by Year - Montana 437
8.9 Cities Sorted by Rank - Montana 438
8.10 Cities Sorted by Zipcode - Montana 439
8.11 Latent Demand by Year - Utah 441
8.12 Cities Sorted by Rank - Utah 442
8.13 Cities Sorted by Zipcode - Utah 445
8.14 Latent Demand by Year - Wyoming 448
8.15 Cities Sorted by Rank - Wyoming 449
8.16 Cities Sorted by Zipcode - Wyoming 450
9 SOUTHEAST 451
9.1 Executive Summary 451
9.2 Latent Demand by Year - Alabama 453
9.3 Cities Sorted by Rank - Alabama 454
9.4 Cities Sorted by Zipcode - Alabama 459
9.5 Latent Demand by Year - Arkansas 464
9.6 Cities Sorted by Rank - Arkansas 465
9.7 Cities Sorted by Zipcode - Arkansas 468
9.8 Latent Demand by Year - Florida 472
9.9 Cities Sorted by Rank - Florida 473
9.10 Cities Sorted by Zipcode - Florida 488
9.11 Latent Demand by Year - Georgia 503
9.12 Cities Sorted by Rank - Georgia 504
9.13 Cities Sorted by Zipcode - Georgia 511
9.14 Latent Demand by Year - Kentucky 518
9.15 Cities Sorted by Rank - Kentucky 519
9.16 Cities Sorted by Zipcode - Kentucky 523
9.17 Latent Demand by Year - Louisiana 527
9.18 Cities Sorted by Rank - Louisiana 528
9.19 Cities Sorted by Zipcode - Louisiana 532
9.20 Latent Demand by Year - Mississippi 538
9.21 Cities Sorted by Rank - Mississippi 539
9.22 Cities Sorted by Zipcode - Mississippi 542
9.23 Latent Demand by Year - North Carolina 545
9.24 Cities Sorted by Rank - North Carolina 546
9.25 Cities Sorted by Zipcode - North Carolina 553
9.26 Latent Demand by Year - South Carolina 561
9.27 Cities Sorted by Rank - South Carolina 562
9.28 Cities Sorted by Zipcode - South Carolina 566
9.29 Latent Demand by Year - Tennessee 572
9.30 Cities Sorted by Rank - Tennessee 573
9.31 Cities Sorted by Zipcode - Tennessee 578
9.32 Latent Demand by Year - Virginia 583
9.33 Cities Sorted by Rank - Virginia 584
9.34 Cities Sorted by Zipcode - Virginia 589
9.35 Latent Demand by Year - West Virginia 594
9.36 Cities Sorted by Rank - West Virginia 595
9.37 Cities Sorted by Zipcode - West Virginia 597
10 SOUTHWEST 599
10.1 Executive Summary 599
10.2 Latent Demand by Year - Arizona 600
10.3 Cities Sorted by Rank - Arizona 601
10.4 Cities Sorted by Zipcode - Arizona 604
10.5 Latent Demand by Year - New Mexico 607
10.6 Cities Sorted by Rank - New Mexico 608
10.7 Cities Sorted by Zipcode - New Mexico 610
10.8 Latent Demand by Year - Oklahoma 612
10.9 Cities Sorted by Rank - Oklahoma 613
10.10 Cities Sorted by Zipcode - Oklahoma 616
10.11 Latent Demand by Year - Texas 621
10.12 Cities Sorted by Rank - Texas 622
10.13 Cities Sorted by Zipcode - Texas 638
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 654
11.1 Disclaimers & Safe Harbor 654
11.2 ICON Group International, Inc. User Agreement Provisions 655

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