Unilever Hellas SA in Home Care (Greece)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The companyís primary focus over the forecast period will be to maintain its presence in the lucrative laundry care category, with its priority being upon its flagship brand Skip. Amidst the economic downturn and shrinking disposable incomes in the country, Unilever will continue to use price-discounts and promotional activities to sustain brand sales and loyalty.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Unilever Hellas SA: Key Facts
Summary 2 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Unilever Hellas SA: Competitive Position 2015

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