Unilever Hellas SA in Home Care (Greece)

 Published On: Jan, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Within home care, the companys primary focus over the forecast period will be on laundry care, with its priority being to boost the sales share its flagship brand Skip and maintain its leadership. It will also continue to invest in the brand Klinex, with new launches and below- and above-the-line activities being the companys strategy for growth.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Unilever Hellas SA: Key Facts
Summary 2 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Unilever Hellas SA: Competitive Position 2016

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