Unilever Jeronimo Martins Lda in Home Care (Portugal)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Unilever Jerónimo Martins is the leading company in home care in Portugal, with a specific focus on dishwashing and laundry care. During the forecast period, the company will continue to support its strong competitive position against private label. The company is expected to use three different and complementary tools in order to do this: large-scale marketing activities; maintaining a strong focus on quality; and the consistent launch of product innovations. In laundry care, for instance, the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unilever Jerónimo Martins Lda: Key Facts
Summary 2 Unilever Jerónimo Martins Lda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Unilever Jerónimo Martins Lda: Competitive Position 2014

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