Unisuper SA in Home Care (Guatemala)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Unisuper SA is the largest domestic supermarket operator in Guatemala. With its two brands, La Torre and Econosuper, the company has been able to capture a large value share of supermarkets in the country. Since 2011, the company has focused on standardising its stores, in terms of size, product range and other characteristics, to clearly make a difference between its two brands. In 2013-2014, the company also began to expand by opening new supermarkets in key areas in Guatemala City to try and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unisuper SA: Key Facts
Summary 2 Unisuper SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Unisuper SA: Competitive Position 2014

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