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IntroductionIn February and March 2014, we surveyed 1,000
consumers in Poland about their household and laundry care, and pet care product
usage, level of spend, and purchasing behavior across a number of categories.
Additionally, the survey questioned consumers about their top cleaning and
laundry concerns. Data is presented in Excel format with the full question list,
and response data by gender and ageFeatures and benefits- Use
our data to conduct your own analysis of the household care, laundry care, and
pet care categories in Poland- Understand what consumers’ household care and
pet care purchasing habits are in Poland according to age and gender- Gain
insight into consumer engagement across the household care, laundry care, and
pet care categories.HighlightsFull list of questions asked
about the household care, laundry care, and pet care categories in the Year of
2014 Consumer SurveyData provided in easy-to-use tables in
ExcelData provided by national average, gender, and age
groupYour key questions answered- What are consumers key
cleaning and laundry concerns?- How often do consumers use household care
and laundry care products and how engaged are they in the category?- What is
the profile of pet owners in Poland?- How often do consumers use pet care
products and what are their spending priorities?